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Our purpose pillars

Our purpose – to connect for a better future by enabling inclusive and sustainable digital societies – serves as the framework for what we do at Vodafone.


This is supported by our three purpose pillars: Digital society, Inclusion for all and Planet.

Each pillar is responsible for a range of key focus areas that seek to respond to evolving socio-economic challenges and to society’s needs.

Vodafone’s social contract helps us drive forward and activate our purpose initiatives across all corners of the business. Launched in 2019, our social contract is the umbrella name for the difference we make in supporting society and the planet.

Our purpose pillars also underpin our new brand positioning: ‘Together we can’.

Through this, we outline our belief that technology and innovation can help millions of people and their communities to stay connected. We feel positively about the opportunity technology gives us all when combined with the right human spirit.

Inclusion for all

Inclusion for all

Ensuring everyone has access to the benefits of a digital society.



Reducing our environmental impact and helping society decarbonise.

Digital society

Digital society

Connecting people and things and digitalising critical sectors.

Our progress

In responding to the pandemic — specifically through the five-point plan we implemented in Europe and the six-point plan in Africa — our social contract has accelerated the delivery of our purpose during the last 12 months.

As a Group, through the consistent delivery against our plans in Europe and Africa, we have:


renewable electricity in European markets

Target achieved from July 2021, four years ahead of our original 2025 target.


reduction in Scope 1 and 2 emissions

By 2030 we will fully abate all carbon emissions from Scope 1 and 2 activities and halve our Scope 3 emissions.


women in management and senior leadership roles

We aim to have 40% women in management roles by 2030.


million additional female customers (Africa and Turkey) since 2016

Target achieved, four years ahead of our original target.


million M-Pesa customers

Target achieved, four years ahead of our original target.

This year we set a new target, aiming to connect 75 million customers to financial services by 2026.


V-Hub users

We aim to support seven million users to digitalise using V-Hub by 2025.


smallholder farmers

registered on our Connected Farmer platform, supporting them to digitalise.


Contributing to UN Sustainable Development Goals

In 2015, the United Nations launched 17 Sustainable Development Goals (SDGs) to end poverty, fight inequality and injustice, and tackle climate change by 2030.

The UN SDGs provide a blueprint for human progress and a clear call to action for businesses to contribute to a better future.

By leveraging our technology and services and partnering with others, we can increase the speed and scale of delivery across many SDGs.

Latest stories from our initiatives

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