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Our purpose pillars

Our purpose – to connect for a better future by enabling inclusive and sustainable digital societies – serves as the framework for what we do at Vodafone.

This is supported by our three purpose pillars: Digital society, Inclusion for all and Planet.

Each pillar is responsible for a range of key focus areas that seek to respond to evolving socio-economic challenges and to society’s needs.

Vodafone’s social contract helps us drive forward and activate our purpose initiatives across all corners of the business. Launched in 2019, our social contract is the umbrella name for the difference we make in supporting society and the planet.

Our purpose pillars also underpin our new brand positioning: ‘Together we can’.

Through this, we outline our belief that technology and innovation can help millions of people and their communities to stay connected. We feel positively about the opportunity technology gives us all when combined with the right human spirit.

Inclusion for all

Inclusion for all

Our Inclusion for All strategy seeks to ensure no-one is left behind.

Planet

Planet

We believe that urgent and sustained action is required to address the climate emergency.

Digital society

Digital society

We believe in the power of connectivity and digital services to strengthen the resilience of economies.

Our progress

In responding to the pandemic — specifically through the five-point plan we implemented in Europe and the six-point plan in Africa — our social contract has accelerated the delivery of our purpose during the last 12 months.

As a Group, through the consistent delivery against our plans in Europe and Africa, we have:

250m

Text messages

Sent over 250 million text messages with free public health information

1.5m

Health care workers

supported 1.5 million healthcare workers through €6 million of donated funds and devices

1.5m

People helped

helped more than 15 million people through zero-rating health sites

100m

People in Europe and Africa

donated €10 million in cash and in-kind donations through Vodafone Foundation

€10m

Through Vodafone Foundation

donated €10 million in cash and in-kind donations through Vodafone Foundation

Contributing to UN Sustainable Development Goals

In 2015, the United Nations launched 17 Sustainable Development Goals (SDGs) to end poverty, fight inequality and injustice, and tackle climate change by 2030.

The UN SDGs provide a blueprint for human progress and a clear call to action for businesses to contribute to a better future.

By leveraging our technology and services and partnering with others, we can increase the speed and scale of delivery across many SDGs.

Latest stories from our initiatives

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