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The connectivity we provide continues to be critical to the way that people interact, businesses operate and government services function. Since I set out my plans to transform Vodafone two years ago, Vodafone has changed. We have reshaped Europe, we are seeing the positive impact of our drive for customer satisfaction in all our markets – most noticeably in the UK and Germany – and we have delivered strong operational improvements across the business. Clearly there is much more to do, but this period of transition has repositioned Vodafone for multi-year growth.
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Since I set out my plans to transform Vodafone two years ago, Vodafone has changed. Clearly there is much more to do, but this period of transition has repositioned Vodafone for multi-year growth.”
Margherita Della ValleGroup Chief Executive
Group service revenue growth (%)
Europe & Africa service revenue growth (%)
FY24 results webcast
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A year ago I set out my plans to transform Vodafone, including the need to right-size Europe for growth. Since then, we have announced a series of transactions and we are now delivering growth in all of our markets across Europe and Africa.
Margherita Della ValleGroup Chief Executive
Group service revenue growth (%)
Europe & Africa service revenue growth (%)
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CHANGE
Transformation gaining momentum
In May 2023, we set out our new roadmap to transform Vodafone along with three strategic priorities: Customers, Simplicity and Growth. We measure our operational progress in these areas through a consistent scorecard, summarised below. Over the last two years, we have made good progress against these priorities. We have reshaped our European footprint, reset our capital structure, improved customer satisfaction, simplified our operations and grown digital services.
PRIORITIES
Our strategic priorities
Our strategic priorities makes us well positioned to take advantage of the key mega trends shaping our industry
Customers
Back to basics
We are focusing on the simple, reliable connections, upgrades and service interactions our customers expect.
While there is much more to do, we are already delivering improvements in customer satisfaction and increasing customer loyalty.
Customers
- Consumer NPS
- Detractors
- Revenue market share
- Network quality
| Consumer NPS | Detractors | Revenue market share | |
| Germany | |||
| UK | |||
| Other Europe | |||
| South Africa |
Key; Improved Stable Deteriorated
Network quality
'Very good reliability' in all European markets. German cable network recognised in 4 independent tests.
Simplicity
A leaner organisation
We need to be speedy and decisive. By reducing complexity within our business, we’re freeing ourselves up to be commercially competitive.
We have streamlined our operations and the efforts have improved productivity, transparency, and operational flexibility across the Group.
Simplicity
€ 0.4 BN
Europe opex savings
(FY23 and FY25)
7.7 K
Productivity
role reductions up to FY25
+ 81 %
Shared operations NPS
(FY24 85%)
Notes:
Productivity targets have been restated to reflect the disposals of Vodafone Italy and Vodafone Spain.
Employee engagement index as of October 2024. Index is based on an average index of responses to three questions: satisfaction working at Vodafone, experiencing positive emotions at work and recommending us as an employer
Growth
Right-sized portfolio
We have right-sized our portfolio, so we can focus our time, effort, and resources in growing markets where we can win and create value.
Strategic partnerships and investments in high-growth areas like IoT and digital services have accelerated momentum.
Growth
+ 5.1 %
Organic service revenue growth
+ 2.5 %
Organic adjusted EBITDAaL growth
€ 2.5 BN
Adjusted free cash flow
Notes:
These are non-GAAP measures. See page 235 of the Annual report FY24 for more information.
