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Vodafone has changed. We have reshaped Europe, we are seeing the positive impact of our drive for customer satisfaction in all our markets – most noticeably in the UK and Germany – and we have delivered strong operational improvements across the business. Clearly there is much more to do, but this period of transition has repositioned Vodafone for multi-year growth.
Aiming higher, moving faster
We will keep raising our ambitions across markets, striving to execute our strategy faster and more decisively. We're making four strategic shifts to help us accelerate towards our goals of becoming a best-in-class telco in Europe and Africa, and Europe's leading business platform.
Action Plan
Key strategic shifts
Rebalance our consumer services with business solutions, our strongest opportunity
Drive leaner operations by reducing internal complexity and costs
Improve basic consumer connectivity to deliver a simple, predictable customer experience
Optimise our portfolio for growth and long-term returns
Ambition
Best-in-class telco in Europe & Africa
Europe’s leading platform for Business
Delivering the straightforward, reliable upgrades, connections, and service interactions our customers expect.
Reducing complexity in our business, freeing us to be more to be more nimble, decisive and competitive.
Focusing on growing segments, products and geographies where we have a strong position and can create return on capital.
MEGA TRENDS
Future defining forces in connectivity
As digital services increasingly enrich our lives, we believe four mega trends will remodel society and supercharge growth. In this evolving landscape, our world-class solutions, strong partnerships, and responsible approach will equip our customers to thrive, driving resilience and long-term value for our Group and stakeholders.
The fast-spreading Internet of Things is fuelling huge demand for connectivity and intelligent applications. Our world-leading IoT platform empowers individuals, businesses and communities to use smart tech in transformative ways.
The rapid shift towards digital payments is boosting financial inclusion for millions and revolutionising the way we manage money. It demands reliable networks and products, and exceptional customer experiences. Vodafone is building a future where digital transactions are seamless, secure and simple to use.
We're unlocking the future of cloud computing with groundbreaking collaborations and innovation. Working with world-class partners such as Google and Microsoft enables us to provide advanced technologies and drive customer benefits – such as savings, convenience and efficiency.
Dramatic progress in generative AI is redefining the digital world, unleashing incredible potential for consumers, businesses and society. Vodafone’s ethical AI approach ensures the benefits are delivered safely, fairly and sustainably, allowing us to create exciting growth opportunities and value for years to come.
