everyone.connected
Our purpose is to connect everyone through our networks and technology. We aim to build an inclusive, sustainable and trusted digital society where individuals and businesses can thrive. Our focus is on empowering people, helping protect the planet, and maintaining trust in everything we do. Our purpose aligns with our culture, guides our strategy and decision-making at every level, and is enabled by our colleagues' drive, commitment and beliefs.
A THRIVING SOCIETY
Fulfilling our purpose
Our purpose drives everything we do. For example, improving access to technology helps drive an inclusive society, expanding our networks empowers millions of people across continents, and reducing our carbon emissions helps protect the planet.
Positively impacting communities
We've continued to evolve our purpose and successfully embed it across the business, achieving high and growing engagement among colleagues. The three pillars of helping protect the planet, maintaining trust in everything we do, and empowering people in a digital society have well-defined priorities and accountable owners to ensure we meet our goals. Here's a snapshot of powerful outcomes from our purpose-led initiatives.
76 %
4G population coverage1 in Africa
75 %
5G population coverage1 in Europe
100 %
grid electricity matched with renewable sources globally2
84 %
reduction in direct and indirect greenhouse gas emissions
93 %
of employees completed ‘Doing what’s right’ training in FY25
684
‘Speak up’ reports of unlawful or abusive behaviour in FY25
- Outdoor 1Mbps
- Less than 0.2% of electricity we use is not matched with renewable sources because credible renewable purchasing mechanisms are currently unavailable in the locations where this electricity is used.
Connecting everyone
We're dedicated to responsible innovation. We believe this drives digital transformation and ensures everyone benefits safely and fairly from technological advancements. To ensure we fulfil our purpose, we're deepening our commitment to connecting people, businesses, continents and futures.
Connecting people
We're spreading our networks across Europe and Africa, helping millions of people access digital opportunities. Whether through expanding rural coverage, addressing affordability challenges, or investing in faster and more reliable connectivity, we commit to leaving no-one behind.
Connecting businesses
Advanced connectivity helps make enterprises smarter, faster and stronger. Business services are Vodafone's strongest opportunity, and we continue to invest in trailblazing solutions to drive scale in this market – from broadband to security, cloud and our world-leading Internet of Things platform.
Connecting continents
Together with our partners, we're using world-class networks to bridge continents like never before. Across Europe, Africa and beyond, we're deploying satellite technology and subsea networks to create a seamless global communication system and provide coverage in even the remotest places.
Connecting futures
We collaborate with leading innovators such as Microsoft, Google and IBM to harness GenAI and quantum computing. These emerging technologies have vast potential to enhance user experiences and make connectivity faster and smarter, helping our customers thrive in a more connected future.
Shaping purpose and value
See how our projects and partnerships enable us to fulfil our purpose and deliver long-term value to our stakeholders.
Vodafone, AST SpaceMobile and the University of Málaga open the doors to Europe’s first space and land-based network lab
Vodafone, AST SpaceMobile and the University of Málaga today opened Europe’s first research laboratory dedicated to developing integrated low earth orbit (LEO) space and land-based mobile broadband services.
