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Vodafone Positioned in the Leaders' Quadrant for Pan-Western European Mobile Service Providers Magic Quadrant

18 Jan 2010Technology news
2 minute read

Evaluation Based on Completeness of Vision and Ability to Execute

Vodafone, the world's leading international mobile communications group, today announced it has been positioned by Gartner, Inc. in the leaders quadrant in the ‘Pan-Western European Mobile Service Providers Magic Quadrant’* report.

According to the 2008 Pan-Western European Mobile Service Providers Magic Quadrant report, “Enterprises' sourcing patterns show a tendency to consolidate communications service provision. Traditionally, enterprises simply sourced fixed-line voice and data services from the provider that offered the best combination of services, coverage and pricing. But now, with mobile communications growing in importance in terms of cost and as "business enablers," there is a trend to bundle fixed and mobile voice services, and to offer packages that meet all communications requirements.”

“We are pleased that Gartner has recognised the Multi-National Corporate offering Vodafone has in the market” said Nick Jeffery, Director of Vodafone Global Enterprise. “In the current economic environment, International Companies can benefit from our solutions to put them back in control of their spend, simplify their operations and ensure they are set up to make the most of their time.”

*Gartner, Inc., “Magic Quadrant for Pan-Western European Mobile Service Providers,” by Katja Ruud, Leif Olof-Wallin and Martin Gutbertlet, 12 December 2008

For further information:

Vodafone Group

Investor Relations
Tel: +44 (0) 1635 664447

Media Relations
Tel: +44 (0) 1635 664444

About Vodafone
Vodafone is the world's leading international mobile communications group with approximately 280 million proportionate customers as of 30 September 2008. Vodafone currently has equity interests in 27 countries across five continents and over 40 partner networks worldwide. For more information, please visit

About the Magic Quadrant
The Magic Quadrant is copyrighted 12 December 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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