Connecting Europe and Africa
We're one of the largest telcos in Europe and Africa, empowering millions with world-class connectivity and digital services. Our cutting-edge networks and technology help shape the future, unlocking potential for people and businesses in a more connected future.
OUR PURPOSE
EVERYONE.
CONNECTED
Networks bring us together
Our purpose is to connect everyone. We aim to build an inclusive, sustainable and trusted digital society where individuals and businesses can thrive. That means enabling people to benefit from the digital society; protecting the planet by reducing our environmental impact; and maintaining trust with our customers, employees and suppliers.
339M
mobile customers
4.7M
businesses serviced
215M
connected IoT devices
15M
TV subscribers
21M
fixed broadband users
Where we operate
Vodafone is driving digital transformation across nine countries in Europe; six in Africa; a further five through joint ventures and associates; and over 40 more through partners. We lead or co-lead on net promoter score in most of our main markets.
Our Reach
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MEGA TRENDS
Future defining forces in connectivity
As digital services increasingly enrich our lives, we believe four mega trends will remodel society and supercharge growth. In this evolving landscape, our world-class solutions, strong partnerships, and responsible approach will equip our customers to thrive, driving resilience and long-term value for our Group and stakeholders.
The fast-spreading Internet of Things is fuelling huge demand for connectivity and intelligent applications. Our world-leading IoT platform empowers individuals, businesses and communities to use smart tech in transformative ways.
The rapid shift towards digital payments is boosting financial inclusion for millions and revolutionising the way we manage money. It demands reliable networks and products, and exceptional customer experiences. Vodafone is building a future where digital transactions are seamless, secure and simple to use.
We're unlocking the future of cloud computing with groundbreaking collaborations and innovation. Working with world-class partners such as Google and Microsoft enables us to provide advanced technologies and drive customer benefits – such as savings, convenience and efficiency.
Dramatic progress in generative AI is redefining the digital world, unleashing incredible potential for consumers, businesses and society. Vodafone’s ethical AI approach ensures the benefits are delivered safely, fairly and sustainably, allowing us to create exciting growth opportunities and value for years to come.
PRIORITIES
Our strategic priorities
Since 2023, we’ve performed well against our strategic priorities, which focus on customers, simplicity and growth. We've reshaped our European operations towards fast-growing sectors where we hold strong positions and are large enough locally to have economies of scale. Other strategic actions include resetting our capital structure, improving customer satisfaction, simplifying operations, and growing digital services. We expect more performance uplifts as our transformation gains momentum.
Customers
Going back to basics
We’re delivering the simple and predictable experience our customers expect.
We've improved customer satisfaction across our markets. In FY25, Germany and the United Kingdom achieved their best ever results, and the UK now leads its market.
Customers
- Consumer NPS
- Detractors
- Revenue market share
- Network quality
| Consumer NPS | Detractors | Revenue market share | |
| Germany | |||
| UK | |||
| Other Europe | |||
| South Africa |
Key; Improved Stable Deteriorated
Network quality
'Very good reliability' in all European markets. German cable network recognised in 4 independent tests.
Simplicity
Driving a leaner organisation
By reducing complexity in our business, we're increasing agility and freeing resources to become more competitive.
Streamlining our operations has saved significant costs and greatly improved productivity and flexibility across the Group.
Simplicity
€ 0.4 BN
Europe opex savings
(FY23 and FY25)
7.7 K
Productivity
role reductions up to FY25
+ 81 %
Shared operations NPS
(FY24 85%)
Notes:
Productivity targets have been restated to reflect the disposals of Vodafone Italy and Vodafone Spain.
Employee engagement index as of October 2024. Index is based on an average index of responses to three questions: satisfaction working at Vodafone, experiencing positive emotions at work and recommending us as an employer
Growth
Optimising our portfolio, funding expansion
We’ve refocused on growing markets where we can win and create value, allowing us to pursue expansion more effectively.
Strategic partnerships and investments in high-growth areas, including IoT and digital services, have accelerated our momentum.
Growth
+ 5.1 %
Organic service revenue growth
+ 2.5 %
Organic adjusted EBITDAaL growth
€ 2.5 BN
Adjusted free cash flow
Notes:
These are non-GAAP measures. See page 235 of the Annual report FY24 for more information.
Customer segments
We aspire to be a best-in-class telco, shaping the future of connectivity in all the countries where we operate. We divide our main operations into the attractive and growing consumer and business segments in Europe and Africa.
Europe Consumer
We're a leading European telco, empowering millions with world-class mobile, fixed line and TV.
We're intensifying our focus on responsible innovation and exceptional user experiences to fuel growth and sustainable value across the continent.
87 M
mobile customers
18 M
fixed line customers
Africa Consumer
In Africa, we are one of the largest telcos and the biggest mobile payment app provider through M-PESA.
We're committed to infrastructure investment and working with partners to drive better services and digital inclusion. For example, we're part of the pioneering consortium that landed the 2Africa subsea cable, enhancing internet connections across the continent.
165 M
mobile customers
92 M
financial services users
Vodafone Business
We're the leading B2B connectivity provider in Africa and Europe, and we aim to be Europe's leading platform for business.
Vodafone Business grew 4.0% during FY25 and accelerated through the year based on strong demand for digital services. We continue to expand in innovative areas with tremendous potential, such as cloud, security and IoT.
4.7 M
business customers
€ 144 BN
reachable market
OUR SOCIETY
Building a trusted, inclusive and sustainable digital society
We believe connectivity is a force for good. Using it for the things that really matter improves our lives and communities. Through our networks and technology, we aspire to empower people, maintain trust with our customers, and help protect the planet.
