Vodafone appoints Publicis as new brand creative agency

As the next stage of its strategy to increase brand investment and visibility, Vodafone Group has appointed Publicis to support a transformation of its approach to creative and production. Vodafone Group and five European operating companies will initially start working with the new agency.

Publicis will dedicate a hand-picked team of its best creatives, analysts and account leaders to work exclusively with Vodafone — globally and across local markets — driving a new level of brand consistency, distinctiveness and creative excellence.

Vodafone will also be the only telecom operator to access Publicis’ industry-leading technology platform, Leona in selected European operating markets. Leona is an all-in-one content platform powered by the marketing industry’s most advanced consumer intelligence. Vodafone will tap into a simulated audience of 70 million telecom identities - created using agentic AI - to generate real-time, insight-driven creative content with unprecedented precision.

The Leona platform will also enable Vodafone marketers to connect with content creators, influencers and to develop AI-led creative. With this capability, Vodafone can now rapidly experiment with new ideas, unlock deeper customer understanding, and deliver hyper-personalised marketing experiences to consumers and businesses at scale and speed.

Anne Stilling, Brand, Insights and CXX Strategy Director, Vodafone Group, said: “This is the latest step in our strategy to invest in our brand and deliver business growth. With Publicis on board we have a fusion of human and artificial intelligence across our markets that will set Vodafone apart by delivering groundbreaking hyper-personalised, relevant and engaging marketing for our customers.”

Contact details

Media Relations:
Vodafone.com/media/contact Group
Media@vodafone.com

Investor Relations:
investors.vodafone.com
ir@vodafone.co.uk

About Vodafone Group

everyone.connected

Vodafone is a leading European and African telecoms company.

We serve over 360 million mobile and broadband customers, operating networks in 15 countries with investments in a further five and partners in over 40 more. We have capacity on more than 70 subsea cable systems – the backbone of the internet – and we are developing a new direct-to-mobile satellite communications service to connect areas without coverage. Vodafone runs one of the world’s largest IoT platforms, with over 220 million IoT connections globally, and we provide financial services to around 94 million customers across seven African countries – managing more transactions than any other provider.

From the seabed to the stars, Vodafone’s purpose is to keep everyone connected.

For more information, please visit www.vodafone.com follow us on X at @VodafoneGroup or connect with us on LinkedIn at www.linkedin.com/company/vodafone.