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Vodafone 360 Shop Opens Doors to Developers through Website

3 minute read

Developers able to create paid apps and distribute to Vodafone customers

Vodafone today announces that developers can publish apps to the Vodafone 360 Shop through the website. The announcement marks the next milestone in the progression of the Joint Innovation Lab (JIL) partnership, enabling developers to use open Web technologies to create, monetise and distribute apps to customers with JIL-enabled handsets.

Through the website developers can publish apps to selected Vodafone operating companies in Europe. Developers can choose to select from one, some or all of the selected markets for each app they publish.

Vodafone offers developers a number of compelling features, including:

  • Clear pricing. Developers can select from 20 price points ranging from €0.49 to €9.99 (£.049 to £9.99 in the UK) and set separate prices for each Vodafone market.
  • Attractive revenue shares. A standard 70/30 revenue share is offered, as used by other mobile app stores. Developers will be paid monthly, approximately 60 days after the end of the month in which revenue was earned. Vodafone can pay developers in €, £ or $ with direct funds transferred into the developer’s bank account.
  • A transparent review process. Developers’ apps will be reviewed within 10 business days. Accepted apps immediately become available in the Vodafone 360 Shop for the local markets the developer has selected.
  • In-depth reporting. Reports available on will let developers see how many downloads/ sales each app has had at each price point in each market. Both daily and monthly reports are available. For paid apps, there are additional monthly reports showing the revenue share split and any applicable tax calculations, as well as invoices and remittance reports detailing and confirming payment.
  • Range of handsets. Apps published to the Vodafone 360 shop are supported by 50 different handset models, including the Vodafone 360 H1 and M1 phones from Samsung, and many Symbian/ S60 phones from Nokia, Sony Ericsson and Samsung. Developers can choose to select from one, some or all device classes for each app they publish. Because apps published through are based on HTML, CSS and JavaScript, developers will be able to design apps that scale across a range of phone models.

In addition to giving developers a new revenue stream, Vodafone has launched - a dedicated site providing them with information on the Vodafone 360 platform, including technical guidelines to consider when building a mobile app.

“Through the site, we are providing developers with simple upload methods, a transparent review process and greater insight thanks to enabled country-specific market and pricing information,” said Lee Epting, Director of Content Services at Vodafone Group. “Combined with our new dedicated site, we can help developers quickly tailor their apps to local markets, making them more relevant and generating more downloads.”

To publish your app in the Vodafone 360 Shop, go to: . For further information about developing for Vodafone 360, go to:

Notes to editors

Developers who already have free apps in the Vodafone 360 Shop can continue managing their apps through Vodafone’s existing publishing system at Developers can continue to publish apps through this website; however, some new phones and Vodafone markets will not be addressable through this system from later in 2010.

About Vodafone

For further information, please contact:

Heather Forty
+44 (0) 7787 526990

Vodafone Group Relations
+44 (0) 1635 664444

Vodafone, the Vodafone logo and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.

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