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Vodafone policy positions and reports

Enabling digital change for a connected future

Vodafone’s core purpose is to connect for a better future, utilising our expertise and scale to drive positive change for society and the planet. Our purpose underpins the policy positions we take in response to regulatory and policy issues that impact our customers and the communities where we operate.

We support policies that enable greater access to digital skills and literacy, promote open networks, foster green initiatives, and advance gigabit networks to positively impact economic growth and society.

Policy positions

Fixed Infrastructure

Fixed infrastructure and access

As customer demands for ubiquitous data and content continue to accelerate over the coming years, the most successful communications providers will be the ones who can provide seamless high-speed connectivity at home, at work, at play, and anywhere in between.

This will require integrating multiple technologies – 3G, 4G, WiFi, cable and fibre – into a single network offering the best, uninterrupted experience – what we call “unified communications”.

Money Mobile

Mobile money

Vodafone’s M-Pesa mobile money transfer service is actively used by over 50 million people across seven countries. Since M-Pesa was first launched in Kenya in 2007, it has had a transformative impact on the lives of millions of people who previously had limited or even no access to banking services while also helping governments advance important public policy objectives.



Vodafone is a global IoT leader, and we connect more than 150 million devices globally using a range of network technologies.



Communication services have come a long way since the early days of the fixed-line phone provided by one national operator.

Since the opening of communications markets, there has been a need for regulators to intervene to ensure dominant operators, such as Europe’s fixed-line incumbent companies, are unable to abuse their market power.


Data Principles

Our data principles set out how we believe industry and governments could unlock the latent value of data through the development of policy initiatives and technical measures.

Future of Connectivity

Europe has a problem. The way we fund internet infrastructure upgrades is broken. Industries and government must come together and find a way to fix it.


Policy reports

Digital for Europe: collaboration, innovation, transformation

The pressing need to kick-start the COVID-19 recovery presents a once-in-a-generation opportunity to not just rebuild the economy but to ‘build back better’. If successful, the benefits for Europe, its citizens and their businesses could be transformative - economically, socially and environmentally.
This paper, commissioned by Vodafone as a companion to its recent series of Europe.Connected papers, explores a series of digital opportunities that will help deliver on the EU’s ambition for Europe’s Digital Future and the European Green Deal.

The current economic environment is challenging for all businesses in Europe. However, for small and medium enterprises (SMEs), the inflationary pressure means that the cost of doing business may become unsustainable. Against this backdrop, and with overlapping crises impacting the global competitiveness of European businesses, digitalisation can unlock multiple benefits for SMEs. This paper aims to gauge SMEs’ needs in an increasingly digitalised world and how policymakers and large organisations can work together to help them realise their full digital potential, in line with the EU’s 2030 Digital Decade targets.

Farming is firmly in the spotlight. In both Europe and Africa, the pressures of food security and sustainability are being felt. Farm-level productivity has rarely been more relevant to policymakers. The war in Ukraine, climate change and global hunger are driving the need for urgent action, and digital farming technology offers much-needed solutions. This report provides much needed insights into the perspectives of farmers. It helps move us closer to understanding how the digital transition can accelerate the green transition, while enhancing productivity and food security – and in doing so, respond to the urgent threat of climate change.

Read our latest insights from city decision makers and influencers across Europe on their attitudes towards smart solutions, where they are on their journey and what roadblocks are standing in the way of progress.

Data traffic on telecommunication networks continues to grow at an exponential rate, driven by an increase in the usage of internet services (such as video streaming and gaming) delivered ‘over-the-top’ (OTT) to end users by internet platforms and the development of more data intensive OTT applications. In this report, Frontier Economics calculates the costs that are associated with the ‘traffic sensitive’ elements of fixed and mobile telecom networks across Europe and total costs that can be attributed to OTT traffic.

The European Union’s (EU) Digital Decade, which sets key targets on different digital areas until 2030, is the EU’s vision for Europe’s digital transformation and a critical element in Europe maintaining its global competitiveness in a rapidly changing world.

Yet the proportion of businesses using cloud technology, in particular, must significantly increase in order to meet the European Commission’s Digital Decade 2030 goal.

In this report, produced by Deloitte and commissioned by Vodafone, four key policy enablers are set out that could help enable the EU to realise its European Digital Decade goals.

Cloud technology, and increasingly edge technology, is a key strategic enabler for Europe’s digital and green transitions. This report, in partnership with Capgemini Invent, analyses the dynamics currently at play in the European market and makes policy recommendations on how best to achieve a trusted European edge-cloud ecosystem.

5G with the Internet of Things – everyone connected to everything – is as transformational for small to large enterprises as 4G was for consumers. China and the US have understood 5G’s strategic importance and are investing at speed through scaled operators with strong balance sheets. This is in stark contrast to Europe, where regulation has promoted price over quality, leaving the sector fragmented and indebted, and the continent with a large investment gap.

Enhancing the lives and prospects of those living in rural areas has long been the vision of EU and national governments. Access to digital infrastructure and fast, reliable connectivity are key for people to improve their livelihoods and for businesses to flourish in rural communities across Europe. And looking to the future, next generation networks will create new jobs in rural economies, improve agricultural productivity and enhance local public services. This new report, ‘Enhancing Rural Connectivity’ produced by Deloitte and commissioned by Vodafone, is a useful tool for governments and policymakers to assess the socio-economic benefits of enhanced rural connectivity, and the policy options and reforms needed to improve digital connectivity, with useful examples of how this can be achieved.

Small and medium enterprises are the beating heart of Europe’s economy, and our post-COVID-19 recovery will be dependent on how well they are able to recover and thrive, driving innovation and job creation across the continent. This study analyses the experiences of SMEs through the crisis, from the start of the pandemic up until July 2020 – and it clearly demonstrates how digital has supported SME resilience throughout that period.

We have also used this research to look to the future, consider how government digital policy can best support SMEs and ensure we do not see the ‘digital divide’ that was already evident in this area become further entrenched as a result of the COVID-19 crisis. We believe the findings are very relevant to governments as they put in place policies to ensure that SMEs have what they need to bounce back from COVID-19. This report includes expert independent analysis and evidence from Deloitte.

Policymakers recognise that gigabit connectivity propels the digital transformation of both industry and society. A successful rollout of 5G across Europe is a necessary condition for this European digital transformation. Therefore, consistent and predictable regulation is critical, supported by policies that promote development and tackle fragmentation. Despite this, there is an ongoing regulatory discussion on the issue of whether internationally harmonised cellular spectrum should be ‘set aside’ for private localised use instead of auctioned to whoever is able to create the largest value to society, including nationwide public networks.

In this report, we demonstrate that set-aside policies will lead to a significant consumer welfare loss, reducing the incentive for investment by distorting competition, inflating the costs of spectrum licences and limiting the ability of operators to build the best 5G networks possible for everyone. This report includes expert independent analysis and evidence from the consultancies Arthur D. Little and Compass Lexecon.

Vodafone believes in the promise of Europe. Despite the significant and important progress driven by the Digital Single Market, we believe that Europe needs a step change: one that turbo-charges investment and lays the foundations for top-class European digital infrastructure through the creation of better conditions for digital solutions made in Europe and which builds trust in the digital society, empowering European citizens.

The EU’s strategic agenda spanning 2019-2024 will be pivotal. This white paper examines policies that could address the significant challenges that Europe faces today and which will ensure that Europe is in a position to be a global leader in the next phase of the digital revolution.

In the digital deployment report, we have identified six key policy aspects that, we believe, impact investors’ abilities to deploy competing fixed and mobile digital networks in a given market. Governments and policymakers can stimulate investment by examining their policies in each of these areas in comparison with peers and ensuring they have a plan to adopt best practice. This report provides policymakers with the best practices and the degree of variation across our 12 EU markets and makes policy recommendations to improve the ease of digital infrastructure deployment.

The value IoT could bring to Europe is well recognised. If the regulatory landscape is right, these benefits could transform Europe’s standing in terms of global competitiveness and 5G connectivity. In order to unlock these advantages, a new cross-sectoral regulatory framework is needed.

In this report, commissioned by Vodafone, Deloitte considers the economic potential of machine-generated, non-personal data in the European Union. This type of data is particularly relevant to the Internet of Things and Deloitte’s review focuses on the agriculture, automotive, healthcare, smart city and manufacturing sectors. The report estimates the potential value of this form of data and how this value is derived from sharing. It also identifies barriers to that value being realised and makes policy recommendations to ease those barriers.

This study focuses on the important role that 5G mobile has to play in achieving the Gigabit Society vision, highlighting the consumer and industrial innovations that 5G will facilitate. It also makes recommendations on the key policy areas that need to be addressed in order to capitalise on the benefits that 5G can bring.

Related pages

Vodafone public policy

At Vodafone, our public policy work enables a fairer, greener and more inclusive digital society.

Vodafone policy focus

Our policy work is focused on enabling digital change for a connected future in Europe and Africa.

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