Roughly a year ago, Vodafone recognised that they faced a challenge; a challenge around creating a more human and authentic employer brand. How could Vodafone engage and empower their global workforce to be part of their corporate storytelling?
“A lot of people think of Vodafone as this massive speech mark or identify us with the red and forget that there are 130k people that work behind that speech mark. One of our challenges is how to convey the fact that there are so many amazing people working at Vodafone in the most authentic way?” - Jona Gjini, Global Employer Brand Lead. Award winning, video creation platform Seenit helped Vodafone address this challenge.
Seenit believe that everyone has a story worth telling and they helped Vodafone to develop one global framework that allowed them to bring together the voices of their employees from over 25 global markets efficiently, cost-effectively, and at scale. Instead of Vodafone prescribing what messaging they share amongst their employees and the outside world, they actually empower their employees to tell Vodafone how they feel and what they want to say, and Vodafone use that to bring a new perspective to the messaging that they are trying to create.
Recently, Vodafone have been using Seenit to create promo videos for job areas with real employees to help build video job descriptions. So far Vodafone have had 205 videos uploaded by employees all around the world and it’s been noticeably valuable having a hub of employee testimonials with such positive feedback about the company.
Last year Vodafone ran a competition through their Future Jobs Finder tool and the two winners headed to Los Angeles for the careers experience of a lifetime. Vodafone asked the winners to capture their visit using Seenit which you can watch below. This is just one example of how Vodafone have worked with Seenit to create a number of videos across various channels.