Bringing mobile to more women
Vodafone is using mobile technology to enhance the quality of women’s lives.
We are committed to helping women take advantage of technology and the benefits it offers.
Through connectivity, we seek to support positive outcomes for women in education, skills and jobs, health and well-being, safety, and economic empowerment.
Communications technology plays an important role in empowering women in many of our markets to overcome everyday barriers and improve their lives and livelihoods. Mobile technology can enable access to essential services from maternal healthcare to agricultural information for smallholder women farmers.
54% of women in emerging markets now use mobile internet. Still, the gender gap for internet usage is substantial, with over 300 million fewer women than men accessing the internet on a mobile phone.
Mobile technology enhances many public and commercial services, from accessing vaccinations and maternal healthcare, to mobile banking and online support for smallholder farmers.
We are using our mobile technologies to enhance the quality of women’s lives through commercial programmes that:
Support education, skills and jobs
Improve health, wellbeing and safety
Enable economic empowerment
Number of female customers
We aim to connect an additional 20 million women living in Africa and Turkey to mobile by 2025. Since 2016 we estimate to have added an additional 15.9 million female customers.
This year, we expanded Vodacom’s Mum & Baby service from South Africa to the DRC. Mum & Baby is a free-to-use (no data charges) mobile health service which gives customers maternal, neonatal and child health information. The service has helped over 1.9 million parents and caregivers to take positive actions to improve their children’s health since its launch in 2017.
The increase of women in our customer base also makes good business sense; women have a higher Net Promoter Score (+4pp compared to men).
Our strategy in action
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Impact on UN Sustainable Development Goals
We aim to build a digital society that enhances socio-economic progress, embraces everyone and does not come at the cost of our planet. Through our connectivity, digital innovations and partnership we can accelerate and scale delivery across multiple SDGs.