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Vodafone Foundation's m-mama service reduces maternal mortality

22 May 2017Vodafone Foundation news
6 minute read

A first-of-its-kind ‘ambulance taxi’ service created by the Vodafone Foundation  to save the lives of high-risk pregnant women in two Tanzanian districts the size of Belgium, reduced maternal mortality rates by 27% in its first year.

Mobilising Maternal Health, a report by Touch Foundation*, said the service, with its fleet of taxis and toll-free emergency line, had transported 2,887 high-risk pregnant women in the Sengerema and Shinyanga districts, which are served by poor roads and just two hospitals. That is equivalent to three times the number of emergencies transported prior to the service’s inception in 2015.

The research analysed one full year of operations in the Sengerema district, during which 1,430 pregnant women experiencing an emergency were transported, reducing maternal mortality by 27% and saving the lives of 57 women. Before the service was launched, many women in rural and remote communities in Tanzanian districts Sengerema and Shinyanga were not surviving pregnancy or were losing their babies as there was no means of getting them to hospital.  Of those women transported and treated, 23% came from communities where no transport system was available beforehand.

An emergency line  - equivalent to 112 in Europe, 911 in the US and 999 in the UK – includes a network of more than 100 taxi drivers responding to emergency calls, taking pregnant women on what is often a three-hour journey to reach the nearest hospital. Once women arrive at hospital, the emergency taxi drivers are paid, at no cost to the women, using Vodafone’s mobile payment service M-Pesa. The size of the districts means that the journey can take three hours or more, but the distribution of the taxis ensures that they can reach the women up to 45 minutes quicker than an ambulance –if one were even available.

Previously, there was no way for many pregnant women with serious complications, many of whom are teenagers, to get to hospital in the districts of Sengerema and Shinyanga. Despite a population of two million people in Sengerema and Shinyanga, only 10 ambulances service the expansive area, leading to large numbers of maternal and infant deaths. The service, created alongside NGO partners Touch Foundation, Pathfinder International and the U.S. Agency for International Development (USAID), is currently operational in one of Shinyanga’s six districts and is set to be expanded to the entire Shinyanga region, which itself has a total population of 1.5 million people.

The report concluded that the programme provided a ‘lean and cost-effective emergency transportation system.’ It said that running the programme in the Sengerema/Buchosa district would cost the Tanzanian government approximately $2,000 per maternal life saved, and the service has the potential to be scaled nationally.

As part of the wider programme, a network of 250 community health workers in Sengerema and Shinyanga have been taught Tanzania’s newborn and child health curriculum and an additional 209 health workers have been trained in life-saving emergency obstetric and newborn care. Touch Foundation has helped improve facilities in hospitals, including building two theatres for Caesarean sections.

A mobile application has also been developed for the community health workers, which helps them to manage more than 10,000 pregnant women and identifies those who are high risk cases.

Tanzania is one of the countries with the highest maternal mortality rates worldwide. There were 11,500 maternal deaths in 2015. Maternal mortality has increased from 454 in 2010 to 556 in 2015 per 100,000 live births. Tanzania is aiming to reduce maternal mortality ratio to 292 deaths per 100,000 live births by 2020.

Vodafone Foundation Director Andrew Dunnett, said: “This pioneering service has provided much-needed emergency care for thousands of high risk pregnant women and shows the power of mobile and Vodafone’s M-Pesa to impact health systems.  The report shows the ambulance taxi programme is a highly efficient and cost effective solution for countries with low income, high maternal mortality and limited transport to treatment.  Government and aid agencies should be directing their resources to explore a further roll-out of this platform.”

McKinsey & Company Senior Partner and Touch Foundation Board member Ishaan Seth, said: “This innovative emergency transport system is saving the lives of newborns and women in Tanzania.  This report explains how. Through a rigorous analysis of the program, the report validates the emergency transport solution first and foremost as an immediate life-saving intervention, but also a cost-effective ‘quick-win.’”

Notes to Editors

Download a copy of the report here:

Video of Consolata, a woman who benefitted from the programme:

Video of Jedhinda, one of the ambulance taxi drivers:

Pictures of the maternal health programme can be downloaded here:

*The report was authored by former consultants at McKinsey & Company and A. T. Kearney who are now leading programs at Touch Foundation in Tanzania

For further information

Vodafone Group, Media Relations

Investor Relations 
Telephone:  +44 (0) 7919 990 230

About Vodafone Group

Vodafone Group is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 48 more, and fixed broadband operations in 17 markets. As of 31 March 2017, Vodafone had 515.7 million mobile customers and 17.9 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information, please visit:

About Vodafone Foundation

The Vodafone Foundation's Connecting for Good programme combines Vodafone's charitable giving and technology to make a difference in the world. Globally, the Vodafone Foundation supports projects that are focused on delivering public benefit through the use of mobile technology across the areas of health, education and disaster relief. The Vodafone Foundation invests in the communities in which Vodafone operates and is at the centre of a network of global and local social investment programmes. The Vodafone Foundation is a UK registered charity, registered charity number 1089625.

About Touch Foundation

Touch Foundation improves the health of the Tanzanian people by strengthening the health system across different levels of care. Touch further expand its impact across Tanzania and beyond by sharing scalable models with the local and international public health community. Touch’s commitment to addressing Tanzania’s healthcare crisis is coupled with a philosophy that international development should not foster dependency, but rather work to effect long-lasting positive change. Touch prioritizes key areas of intervention and designs programs based on robust needs analyses. Touch then acts as a catalyst, facilitating collaboration between local and international partners to bring together the technical expertise required to drive improvements in Tanzania’s healthcare landscape.  Touch has developed and implemented its signature Treat & Train program, focusing on two key objectives: improving the quantity and quality of healthcare workers and enhancing healthcare delivery mechanisms. The Treat & Train program establishes an integrated healthcare and education network across facilities in the Lake Zone of Tanzania, which has a population of nearly 17 million.

About Pathfinder International

Pathfinder International  is driven by the conviction that all people, regardless of where they live, have the right to decide whether and when to have children, to exist free from fear and stigma, and to lead the lives they choose. Since 1957, we have partnered with local governments, communities, and health systems in developing countries to remove barriers to critical sexual and reproductive health services. Together, we expand access to contraception, promote healthy pregnancies, save women’s lives, and stop the spread of new HIV infections, wherever the need is most urgent. Our work ensures millions of women, men, and young people are able to choose their own paths forward.


USAID is the lead U.S. Government agency working to end extreme global poverty and enable resilient, democratic societies to realize their potential. In Tanzania, USAID is supporting the country’s socio-economic transformation toward middle income status by empowering women and youth, achieving inclusive broad-based economic growth, and improving effective democratic governance.

  • Africa
  • Health
  • m-mama
  • Press Release
  • Vodafone Foundation

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