Is your business ‘Fit for the Future’?

Find out what being ‘fit for the future’ means and why it could benefit your business’ bottom line and society-at-large. Vinod Kumar, CEO, Vodafone Business tells us more, with a little help from the London School of Economics.

Two years ago, we set out to discover which businesses are best prepared for the future, and what those businesses are doing differently to the rest.

We call them ‘Fit for the Future’ (FFTF) and after identifying the business world’s emerging challenges and analysing how companies of all sizes were prepared to tackle them, we noticed that these businesses had not only survived, but thrived during the pandemic.

Furthermore, working with the Department of Management at the London School of Economics this year, we have discovered a link between companies being ‘fit for the future’ and business performance – both in terms of finance and environmental, social and corporate governance (ESG).

So as we take a look at how these organisations are meeting and exceeding both employee and customer demands, as well as how they are navigating digital transformation and the world of hybrid working, we explain how any business, no matter the size, can become ‘fit for the future’.