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Vodafone smart beachwear and luggage show power of internet of things

27 Jul 2016Technology news
5 minute read

Vodafone develops proof-of-concept ‘Smart Summer’ connected swimwear, child’s sun hat and suitcase using Internet of Things (IoT) technologies

  • ‘Smart Summer’ concept designs to prevent sunburn, help prevent small children from wandering off on the beach and track down missing luggage
  • Demonstrate mass-market potential of IoT ahead of new generation of very low-cost, low-power and 10+ year battery life devices set to transform how people work, live and relax
  • Pan-European Vodafone online survey finds that almost half of Europeans (48%) forget to apply sunscreen and over a quarter (30%) have experienced lost or stolen luggage

Vodafone today announced it has developed a suite of Internet of Things (IoT) proof-of-concept connected ‘Smart Summer’ holiday essentials to help protect against UV, keep children safe on the beach and locate lost luggage.

The Vodafone are equipped with UV sensors that track exposure to sunlight throughout the day. A smartphone app notifies the user when they have had too much exposure to UV light. The swimwear also contains a small vibrating alert built into the waistband and strap. The concept ‘Smart Summer’ child’s sun hat contains a UV sensor plus a low-powered Vodafone SIM and tracking device which sends a warning message to the parent’s smartphone if the child wanders beyond a pre-determined distance. The concept ‘Smart Summer’ suitcase includes embedded tracking technology to enable the owner to geolocate missing luggage via their smartphone.

The ‘Smart Summer’ concept designs were developed as a pan-European survey commissioned by Vodafone from YouGov found that nearly half (48%) of respondents forgot to apply sunscreen on holiday with three-quarters (76%) saying they would be more likely to cover up if they had received an automated alert. 30% of respondents also said themselves or a travel companion had lost luggage while travelling.

The online YouGov study found a strong level of consumer interest in IoT-enabled wearable technology designed to help to enhance health and wellbeing and keep families safe. Of the 8,653 people surveyed across Germany, Greece, Ireland, Italy, the Netherlands, Spain and the UK:

  • 33% said they wanted wearable technology of the future to analyse air quality;
  • blood pressure monitoring was important to 50% of respondents;
  • 40% felt they would benefit from monitoring of their stress levels; and
  • 36% wanted to monitor their hydration.

In the UK survey, others had more unusual expectations of what wearable technology may be able to do in the distant future, with ‘teleport me to different locations’ (39%), ‘alert me when someone is telling a lie’ (27%), ‘make me invisible’ (27%) and ‘change my physical appearance’ (18%) among the favourite choices from the given list.

The Internet of Things revolution

Vodafone’s ‘Smart Summer’ concept designs use current IoT technologies to demonstrate potential applications for network intelligence in everyday consumer devices. The bikini, swim shorts, sun hat and suitcase contain embedded hardware with a battery life of around one week. By the end of 2017, a new generation of IoT devices will reach the market, adding even greater momentum to the connected devices revolution. The hardware within ‘Narrowband IoT’ devices will be ultra low-power (typical battery life will exceed 10 years on a single charge), small, very cheap (typically costing no more than a few dollars each) and will use very little wireless bandwidth – recent found that Vodafone’s global IoT networks will be able to support more than one million devices simultaneously per square kilometre.

Separate from Vodafone recently indicated that IoT is already entering the mainstream for many companies. More than three-quarters of 1,100 enterprise and public-sector executives surveyed across 17 countries said that taking advantage of IoT technologies will be critical for future success, while more than half of consumer technology companies said they intended to bring new IoT products and services to market within the next two years.

Note to editors

Videos about the Smart Summer concept designs and the Internet of Things can be found here: (beach video of Smart Summer concept designs)

Images of the Smart Summer concept designs can be found at:

How the technology works

The ‘Smart Summer’ proof-of-concept designs combine three separate tracking methods and two different communication methods. Low-power Bluetooth technology is used for near-range tracking, showing the user’s proximity to the child’s sun hat or suitcase using ‘hotter’ or ‘colder’ graphical representations on the smartphone app. GPS and GSM mobile base station triangulation are used in parallel for longer-range tracking, displaying the location of the child’s sun hat or luggage on a map on the smartphone. These are supported by Vodafone’s world-leading dedicated global IoT network already relied upon by a range of sectors.

*All survey figures, unless otherwise stated, are from YouGov Plc. Total sample size was 8,653 adults in the UK, Germany, Ireland, the Netherlands, Spain, Greece and Italy. Fieldwork was undertaken between 11 July to 18 July 2016. The survey was carried out online. The figures have been given an even weighting for each country to produce an ‘average’ value.

For further information:

Vodafone Group

Media Relations

About Vodafone Group
Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 56 more, and fixed broadband operations in 17 markets. As of 30 June 2016, Vodafone had 465 million mobile customers and 13.7 million fixed broadband customers. For more information, please visit: <a href="">

  • Innovation
  • IoT
  • Technology
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