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Vodafone first in Europe to launch Android Market own-brand content channel

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From today, millions of Vodafone customers will have access to the new Vodafone content channel in Android Market™. The first such channel in Europe, it offers customers a regularly updated selection of Vodafone services as well as the best news, sport, information and gaming apps, all sourced from Vodafone’s global and local partnerships, often on an exclusive, free or discounted basis.

Lee Epting, Vodafone Group’s Content Services Director said, “Together with Google™, Vodafone has made it really simple for customers to get to the essential apps they can trust. More than 75 million Vodafone customers around the world are regularly using the mobile internet, and we are committed to giving them the best possible experience. This focus on quality over quantity helps deliver on that commitment.”

The own-brand channel is already live in several Vodafone European markets and can be reached through the Vodafone tab on the homepage of Android Market.

Notes to Editors:

1.Android Market’s Vodafone channel is now live in the UK, Germany, Italy, the Netherlands and Spain. Before long it will launch in Greece, Ireland and Portugal.

2.Android Market and Google are trademarks of Google Inc

Further information:

Vodafone Group
Media Relations
Tel: +44 (0) 1635 664444

About Vodafone
Vodafone is one of the world's largest mobile communications companies by revenue with approximately 371 million customers in its controlled and jointly controlled markets as at 31 March 2011. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide.

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