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New partnership agreement covering Serbia, Montenegro and Bosnia and Herzegovina

8 Nov 2021Corporate and Financial
4 minute read

Vodafone and Telekom Srbija today announced a new partnership agreement covering Serbia, Montenegro and Bosnia and Herzegovina.

Through this strategic partnership Telekom Srbija will benefit from Vodafone’s global knowledge and experience as well as procurement capabilities. The relationship will enable Telekom Srbija to leverage Vodafone’s leading position in digitalising its consumer product and service offerings. Through the partnership with Vodafone Procurement Company, Telekom Srbija can access category insights and strategy coaching, consultancy or end-to-end sourcing execution, resulting in cost optimisation and value creation.

Vodafone Partner Markets & Carrier Services Chief Executive Diego Massidda said: “We are delighted to welcome Telekom Srbija to our partner market family and look forward to working together to bring the benefits of our knowledge and expertise to their customers in Serbia, Montenegro and Bosnia & Herzegovina.”

Telekom Srbija Chief Executive Vladimir Lučić said: “Telekom Srbija is a regional company with a long tradition of successful business operations. Over the last two years, we have focused on the transformation of the Company which is aimed at ensuring that we stand side by side with the most developed companies in the world. We are confident that our cooperation with Vodafone, one of the world’s leaders in this trade, will provide us with access to all important resources in the sphere of digital transformation, and make it possible for us to increase the efficiency of our operations, optimise costs and improve customer experience. ”

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About Vodafone

Vodafone is a leading telecommunications company in Europe and Africa. Our purpose is to “connect for a better future” enabling an inclusive and sustainable digital society. Our expertise and scale gives us a unique opportunity to drive positive change for society. Our networks keep family, friends, businesses and governments connected and – as COVID-19 has clearly demonstrated – we play a vital role in keeping economies running and the functioning of critical sectors like education and healthcare.

Vodafone is the largest mobile and fixed network operator in Europe and a leading global IoT connectivity provider. Our M-Pesa technology platform in Africa enables 50m people to benefit from access to mobile payments and financial services. We operate mobile and fixed networks in 21 countries and partner with mobile networks in 49 more. As of 30 June 2021, we had over 300m mobile customers, more than 28m fixed broadband customers, over 22m TV customers and we connected 130m IoT devices.

We support diversity and inclusion through our maternity and parental leave policies, empowering women through connectivity and improving access to education and digital skills for women, girls, and society at large. We are respectful of all individuals, irrespective of race, ethnicity, disability, age, sexual orientation, gender identity, belief, culture or religion.

Vodafone is also taking significant steps to reduce our impact on our planet by reducing our greenhouse gas emissions by 50% by 2025 and becoming net zero by 2040, purchasing 100% of our electricity from renewable sources in Europe and across our entire operations by 2025, and reusing, reselling or recycling 100% of our redundant network equipment.

For more information, please visit, follow us on Twitter at @VodafoneGroup or connect with us on LinkedIn at

About Vodafone Partner Markets

Vodafone’s Partner Markets team works to form strategic alliances with operators all over the world, partnering to offer a range of global products and services that extend Vodafone’s reach into local markets. Vodafone Partner Market agreements vary from roaming and service resale to full partner branding. Established in 2002, Vodafone Partner Markets now partners with 32 companies in 49 countries.

About Vodafone Procurement Company (VPC)

VPC is Vodafone’s procurement company, leading purchasing and supplier management for Vodafone as a whole. Based in Luxembourg, VPC was founded in 2008 and manages most of Vodafone’s spending with suppliers worldwide. VPC supports the needs of Vodafone’s operating companies and group functions, and sells procurement services to third parties. Today it manages a spend of more than €20bn across Vodafone’s operating companies, partner markets, joint ventures and other customers. VPC’s team operates in four main categories: IT, Networks, Commercial & Services and Devices, in which we leverage scale and hands-on expertise.

About Telekom Srbija

Telekom Serbia occupies the leading position in the Serbian telecommunications market, providing a unique and integrated customer experience. Operating under the mts brand in Serbia, the company offers mobile and fixed telephony, TV, and internet services. By introducing new services and implementing state-of-the-art technologies, the company strives to facilitate global connectivity and to enrich people’s lives by creating conditions for outstanding communication.

Owing to continuous investments in the development and modernization of telecommunications infrastructure, network and services, the company can successfully respond to various challenges, customer demands and expectations. Telekom Serbia Group boasts a versatile portfolio of telecommunication services and direct operations in several countries in the region, serving more than 10 million customers while maintaining a global presence by selling television services worldwide.

Over the last decade, the company has been building its capacities in the production and distribution of exclusive TV series, feature films and sports content. Telekom Srbija has thus supplemented its portfolio of top services with the production of high-quality documentary and featured programmes, delivered across all its multimedia platforms and partners’ TV networks, presenting relevant and attractive content for further distribution worldwide.

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