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Barbara Haase Appointed Group Brand Director

27 Sep 2012Corporate and Financial
1 minute read

Vodafone Group today announced the appointment of Barbara Haase as Group Brand Director, effective 1 October 2012. She will report to the Vodafone Group Chief Commercial Officer, Morten Lundal.

Barbara Haase is currently Managing Director and Partner of the German brand consultancy, Brand Plantation AG. She was previously the Global Head of Marketing Communications and Brand for MINI with BMW Group and the Head of Marketing and Sales responsible for the development of BMW Group’s new ‘i’ sub-brand. From 2003 to 2008, Barbara Haase was Head of Marketing Communications & Brand at Vodafone Germany, where her achievements included the integration of the Arcor brand into Vodafone. She is a former Director and Vice President of Marketing Communications, Europe with the Sony Corporation and a graduate in law and communication sciences from the universities of Passau and Milan.

Barbara Haase said: “I look forward to joining a strong team leading the development of one of the world’s greatest and most valuable brands.”

Morten Lundal said: “Barbara is a highly accomplished brand and marketing professional, and I’m delighted to welcome her back to Vodafone.”

Barbara Haase replaces Clare Sheikh, who is leaving the company.

For further information:

Vodafone Group
Group Media
+44 (0) 1635 664444

Notes for Editors

About Vodafone
Vodafone is one of the world's largest mobile communications companies by revenue with approximately 406 million customers in its controlled and jointly controlled markets as of 30 June 2012. Vodafone currently has equity interests in over 30 countries across five continents and more than 50 partner networks worldwide. For more information, please visit

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