Vodafone UK and Andersen Press have launched a children’s book to help 5 to 11-year-olds learn how to use social media responsibly. The book marks the launch of Vodafone’s new Digital Parenting online hub and builds on the work of the Digital Parenting website and magazine, which have helped millions of families to get more involved in their children’s digital world over the past 10 years.
With new Vodafone/YouGov research revealing that many parents wait too long to speak to their children about using social media responsibly, the book and hub aim to provide vital support to families. As Helen Lamprell, General Counsel & External Affairs Director of Vodafone UK, says, “Social media can be a great way for young people to communicate, be creative and develop their digital skills. We know parents want to talk to their children about how to use social media safely and responsibly, but often aren’t sure how. #Goldilocks offers a fun, accessible way to start the conversation with younger children, who we know are increasingly aware of, and using, social media.”