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Vodafone RCS Chat Privacy Policy

Privacy Statement – RCS Chat

This privacy statement outlines the processing conducted by Vodafone to provide you with an enhanced mobile communications experience through a specification called Rich Communications Services (‘ RCS’). This service is either delivered through a downloaded RCS chat compatible client or through your device manufacturer’s native messaging app.

Last updated: [21 04 2021]

Who we are

RCS chat is provided to you by Vodafone Sales and Services Ltd.

We are part of the Vodafone Group.   

In this privacy policy:

  • “we/us” means Vodafone Sales and Services Ltd;
  • “third party” means someone who is not you or us; and
  • “Vodafone Group” means Vodafone Group Plc and any company or other organisation in which Vodafone Group Plc owns more than 15% of the share capital.

Vodafone Sales and Services Ltd is registered in England and Wales at Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, under registered number 06844137 and registered VAT number GB 569 95 32 77. Vodafone Sales and Services Ltd if registered with the Information Commissioner’s Office (ICO), registration number Z1774497.

How to contact us

Your opinion matters to us – if you have any questions about our privacy policy, you can direct your question to the Data Protection Officer at: or you can contact us. If you would like to mail us by post directly, send it marked the “Privacy Team” to Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN.

Personal information we collect about you

Information we collect about you

The types of information we process about you as part of the RCS Chat service are:

·         To protect you and your device from malicious activity such as spam and viruses, the content of communications will be automatically filtered to try and identify such activity and stop it reaching your device.

·         Connectivity information such as the numbers you send messages to;

·         Your location via your IP address (or you can choose to share your GPS location with your friends via the ‘share location’ feature);

·         Your device details such as your IMEI number, phone number and device type;

·         Information on when the MSISDNs used in your message’s conversations support RCS or not. We won’t link that information with your MSISDN, but just a global list of RCS enabled MSISDNs supporting RCS (built from all RCS users)

·         Message and file transfer traffic data such as the numbers of the sender and recipient, the file type, name and length; and

·         Content of your messages (such as any files or texts) are stored for up to 30 days in the event that the recipient is unavailable when you first send the message.

We’ll also get information about how you use our products and services, such as:

·         The level of service that you receive – for example, network or service faults and other events that may affect our network services or other services;

·         We keep a list of MSISDNs and date when we sent RCS welcome messages, to avoid sending you the same welcome message each time you register to the service. We keep the info anonymize and is automatically deleted in a maximum of 365 days.

·         In case of technical issues that may harm your device or the service we may include your MSISDN in an anonymous backlist to prevent the service to be activated for that MSISDN.

When we collect your personal information

We collect your personal information when:

·        You send or receive messages or files; or

Vodafone will process your personal data based on:

1.        The performance of your contract or to enter into the contract and to take action on your requests. For example, we’ll need to process your network traffic data in order for you to send messages and files.

2.        Vodafone’s legitimate business interests, for example, fraud prevention, maintaining the security of our network and services, direct marketing, and improvement of our services. Whenever we rely on this lawful basis to process your data, we assess our business interests to make sure they do not override your rights. Additionally, in some cases you have the right to object to this processing. For more information, visit the Your Rights section of this policy.

3.        Compliance with a mandatory legal obligation, including for example accounting and tax requirements, which are subject to strict internal policies (such as retention periods), procedures, and your right to restrict usage of your data, which control the scope of legal assistance to be provided; or

4.        Consent you provide where Vodafone does not rely on another legal basis. Consent is always presented to you separately and you can withdraw your consent at any time.

How we use your personal information

Provide you with your service

We use your data in order to provide you with the RCS Chat.  For example, the device uses your data to check in the server if you have new messages or to send files and messages.

Marketing & profiling

Vodafone does not use RCS Chat to send you marketing messages, however given that they are a communications platform, third parties to whom you have given your permission may send you such communications. If you wish to opt-out of those, you should contact the third party in question.

You may also choose to start and/or continue conversations with brands and businesses using RCS Chat.  If you do so, then your conversations and interactions may be recorded and analysed by those brands and businesses.  For more information please consult the privacy policy of that brand or business. 


We also conduct real-time traffic analysis for the purposes of routing and detecting any illegitimate Application To Person (‘A2P’) – that’s companies sending you messages. We do not conduct this analysis on a personal level; all your data is aggregated and the analysis is conducted on that aggregate data.

How we share your personal information

Where applicable, we share information about you with:

·         Companies in the Vodafone Group;

·         Partners, suppliers or agents involved in delivering the RCS product. We may share information with brands such as your MSISDN, when you choose to start a chat conversation with them. Any messages sent to brands using our platform will be subject to the brand’s privacy policy which you can find in the brand’s profile settings;

·         Companies who are engaged to perform services for, or on behalf of, Vodafone Limited, or Vodafone Group;

·         Credit reference, fraud-prevention or business-scoring agencies, or other credit scoring agencies;

·         Debt collection agencies or other debt-recovery organisations;

·         Law enforcement agencies, government bodies, regulatory organisations, courts or other public authorities if we have to, or are authorised to by law; or

·         A third party or body where such disclosure is required to satisfy any applicable law, or other legal or regulatory requirement.

International data transfers

We predominantly process and store data within the EEA. However, in order to offer some of the RCS discovery features to enable your interaction with brands, data may be transferred to third parties located out of the EEA. In such cases, we will make sure that there is a legal basis for such transfer and that your personal information is adequately protected as required by applicable law, for example, by using standard agreements approved by relevant authorities and by requiring the use of other appropriate technical and organisational measures to protect your personal information.

How long we keep your personal information for

Cessation of service

We retain data for only as long as is necessary for you to receive your service. If you choose to stop using RCS Chat, we will delete your data after 30 days.

Message and File Transfers

Message and File Transfers (FT) are stored for up to 30 days in the Store & Forward database if the recipient of your message was not available. This is subsequently deleted after the 30 days are up.

Keeping your personal information secure

We have specialised security teams who constantly review and improve our measures to protect your personal information from unauthorised access, accidental loss, disclosure or destruction.

Communications over the internet (such as emails) aren’t secure unless they’ve been encrypted. Your communications may go through a number of countries before being delivered, as this is the nature of the internet.

We cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.

We’ll never ask for your secure personal or account information by an unsolicited means of communication. You’re responsible for keeping your personal and account information secure and not sharing it with others.

Our website may provide links to third-party websites. We cannot be responsible for the security and content of such third-party websites. So make sure you read that company’s privacy and cookies policies before using or putting your personal information on their site.

The same applies to any third-party websites or content you connect to using our products and services.

If you choose to initiate and continue conversations with brands or businesses through RCS discovery features (messaging search, messaging gallery, concierge bot, deep linking from websites, social networks or apps, clicking on ads within an RCS conversation, entering a short code or a long number to start a conversation) , your conversation and interactions may be recorded and analysed by brands or businesses.  For more information, please refer to the brand or business’s privacy policy. 

You may choose to disclose your information in certain ways such as social plug-ins (including those offered by Google, Facebook, Twitter and Pinterest) or using third-party services that allow you to post reviews or other information publicly, and a third party could use that information.

Social plug-ins and social applications are operated by the social network themselves and are subject to their own terms of use and privacy and cookies policies. You should make sure you’re familiar with these.

Your rights

Below we set out details on how you can exercise your rights.  If you have a question or cannot find the answer, please contact our representative’s Customer Services team or email us at

Right to correct personal data

You have the right to have information held about you corrected if it is not accurate. If what we hold on you needs updating, or you think it may be inaccurate, you can log in to My Vodafone to update it or contact our Customer Services team.

Right to access personal data

You have the right to make a request for a copy of the personal data that Vodafone holds about you. To make this request as an individual or an authorised third party, visit our Subject Access Request page which gives details on how to do this. Alternatively, you can contact our Customer Services team.

Right to data portability

You have the right to be able to take with you the personal data you provided to us in certain circumstances. Vodafone ensures that you can take your data with you by allowing you to download your monthly bills, at the click of a button. In order to do this, log in to My Vodafone and go to your billing area.

Right to object to use of personal data

You have the right, in certain circumstances, to object to Vodafone processing your personal information.  Please contact our Customer Services team or email us at

How to lodge a complaint

If you want to contact us about any of your rights or if complain about how we use your information, contact our representative’s Customer Services team. We’ll do our best to help but if you’re still unhappy, you can contact the ICO – their details are at

Right to restrict use of your data

If you feel data we hold on you is inaccurate, or you believe we shouldn’t be processing your data, please contact our Customer Services team to discuss your rights. In certain circumstances you will have the right to ask us to restrict processing.

Right to erasure

Vodafone strives to only process and retain your data for as long as we need to. In certain circumstances you have the right to request that we erase personal data of yours that we hold. If you feel that we are retaining your data longer than we need, it is worth first checking that your contract with Vodafone has been terminated, which you can do with Customer Services. If your contract with Vodafone has been terminated, we may still have lawful grounds to process your personal data. For more information on retention periods, see the accordion in this Privacy Policy called ‘How long we keep your personal information for’.

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How we use cookies

We use cookies to keep track of what you've done on the site. Our cookies don't hold personal information such as your name or bank details. They simply let us find information once you're logged in or help link your browsing information to you and your personal information when you choose to register for a service, white paper or newsletter.

To do this we sometimes use persistent cookies. We take looking after your personal information seriously – we're always monitoring and improving how we protect it.

We've put our cookies into the following categories, to make it easier for you to understand why we need them:

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In addition to this, sometimes other Vodafone Group companies will add a cookie to show you adverts and pages which may be of interest to you. Details on these, and how to opt out if you prefer, can be found in the ‘Third-party cookies’ section of this page.

What it’s calledWhat it’s used forType
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