Are you looking for information about offers, devices or your account?

Please choose your local Vodafone website

m-mama

Every pregnant woman has a right to quality care, yet thousands are unable to travel to hospital in a pregnancy-related emergency. Our m-mama programme uses mobile technology to connect women in rural areas of Africa to emergency transport.

Since 2013, Vodafone Foundation have worked in partnership with Touch Foundation to connect mothers to healthcare in rural Tanzania, where almost half of all women giving birth at home do so without the care of a skilled health worker. Mothers and new-borns die from treatable birth complications due in part to weak health systems and delays in accessing care.

Through m-mama, we are using mobile technology to connect pregnant women to care when they need it the most, and working to reduce rates of maternal mortality, identified as the number one health challenge by the United Nations’ Sustainable Development Goals.

In September 2020, we announced a new partnership with the Lesotho Ministry of Health to expand the programme and to help tackle the highest rates of maternal mortality in the world.

At the core of m-mama is a cost-effective emergency transport system to significantly reduce maternal mortality in areas with limited or inefficient ambulance services.

The programme has seen a 27% reduction in maternal mortality in the Lake Zone regions of Tanzania where it has been operational to date.

How it works

Our m-mama programme aims to address complications as quickly and effectively as possible, recognising that many fatal pregnancy complications are difficult to predict.

The system uses a network of local taxi drivers to act as ‘taxi ambulances’ in areas where ambulances are rarely available:

  • When the patient makes a free call to a 24/7 dispatch centre, a call handler assesses the patient’s condition using the m-mama app, which indicates whether the patient needs transferring to a health facility.

  • If healthcare is required, the nearest taxi ambulance driver is identified on the m-mama app and receives a request to take the woman to the closest health facility. On safe arrival, the driver is paid instantly for the journey via M-Pesa (Vodacom's mobile money transfer system).

Vodafone Foundation launched m-mama in 2013 with Touch Foundation, the ELMA Foundation, and in collaboration with the Government of Tanzania, Pathfinder International, and other partners.

Latest news

08 Sep 2020Technology

Vodafone Foundation to invest US$28m (€23.7m) to expand ‘Ambulance Taxi’ programme in Africa

Vodafone Foundation is committing US$28 million (€23.7 million) to expand its m-mama ‘ambulance taxi’ programme beyond Tanzania for the first time to Lesotho and other sub-Saharan African countries.

Explore our other programmes...

Instant Network Emergency Response

The Vodafone Foundation deploys people and technology to provide free communications and technical support.

Instant Network Schools

Instant Network Schools mobilise classrooms within refugee camps in countries where Vodafone operates.

Vodafone Business Ventures & Mencap partnership

A pioneering initiative from Vodafone Business Ventures to improve the lives of people with a learning disability.

Vodafone Foundation. Registered Office: 
Vodafone Foundation, 1 Kingdom Street, London, W2 6BY. Registered charity number 1089625. 
© 2020 Vodafone Foundation. 

Follow us on:

Facebook: www.facebook.com/VodafoneFdn
Instagram: @vodafonefoundation
Twitter: @vodafonefdn