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Vodafone Group appoints Serpil Timuray as Chief Commercial Operations and Strategy Officer and Vivek Badrinath as Chief Executive, Africa, Middle East, Asia-Pacific (AMAP) region

29 Jul 2016Corporate and Financial
2 minute read

Vodafone Group today announced the appointment of Serpil Timuray as Chief Commercial Operations and Strategy Officer and the appointment of Vivek Badrinath as Serpil Timuray's successor as Chief Executive for the Group's Africa, Middle East and Asia-Pacific (AMAP) region. The appointments are effective 15 October. Serpil Timuray will remain on the Group Executive Committee and Vivek Badrinath will join the Committee. Both will report to Vodafone Group Chief Executive Vittorio Colao.

Serpil Timuray has been Chief Executive of the AMAP region and a member of the Group Executive Committee since January 2014. She joined Vodafone as Chief Executive of Vodafone Turkey in January 2009 and was previously General Manager of Danone Turkey from 2002-2008. She began her career in 1991 in marketing at Procter & Gamble where she was later appointed to the Executive Committee of Procter & Gamble Turkey.

Vivek Badrinath joins Vodafone Group from the international hospitality group AccorHotels where he is the Deputy Chief Executive responsible for marketing, digital solutions, distribution and information systems. He was previously Deputy Chief Executive with Orange and has a long career in telecommunications and technology. Prior roles include Executive Director responsible for Orange's Business Services division, leadership of Orange's global networks and operators division and Chief Technology Officer for Orange's mobile activities. He is a former Chief Executive of the consumer electronics firm Thomson India.

Vodafone Group Chief Executive Vittorio Colao said: "Serpil combines a deep background in brand, marketing and commercial strategies with proven operational leadership across the fastest-growing markets in Vodafone's portfolio. Vivek has extensive telecoms and technology leadership experience coupled with a strong track record in emerging markets. I am delighted to appoint Serpil to her new role and to welcome Vivek to Vodafone."

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About Vodafone Group

Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 56 more, and fixed broadband operations in 17 markets. As of 30 June 2016, Vodafone had 465 million mobile customers and 13.7 million fixed broadband customers. For more information, please visit:

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