Cellfie Mobile, a Georgian mobile operator, and Vodafone Group announce a new non-branded partnership agreement

Cellfie Mobile, a Georgian mobile operator, and Vodafone Group today announced a new non-branded partnership agreement. As part of the agreement, Cellfie Mobile will look to expand its services to offer a more comprehensive digital experience for its customers, leveraging Vodafone’s expertise and advisory services.

The Georgian telecommunications market is rapidly evolving, with increasing demand for high-speed connectivity and innovative solutions. Georgia's swift digital transformation calls for competitive services to meet customer expectations.

Petr Dvořák, CEO of Vodafone Partner Markets, added: “We are looking forward to supporting Cellfie, an agile and dynamic organisation that is ambitious about delivering better connectivity for the people of Georgia. This collaboration underscores our commitment to supporting local operators across the world through non-equity working partnerships that enhance connectivity and drive innovation.”

Mariam Kopadze, CCO of Cellfie Mobile, said: “We are delighted to partner with Vodafone and bring the expertise of Europe’s leading telecoms provider to the local market. Through this partnership, Cellfie Mobile plans to leverage Vodafone’s extensive experience in digital innovation to launch a suite of new services for our customers. The collaboration will focus on introducing value-added products that will be tailored to the customers' everyday needs. I would like to thank our colleagues at Vodafone for a great beginning and I look forward to our continued collaboration."

Vodafone’s Partner Markets team works to form strategic partnerships with local operators all over the world to extend the Group’s reach into growing markets by sharing best practice in telecoms network design, operational efficiency and customer support. Vodafone now has 46 Partner Markets across the world.

The partnership was driven by Dimitri Shughliashvili, former CEO of Cellfie Mobile.

For more information, please contact:

Vodafone Group

Vodafone.com/media/contact
GroupMedia@vodafone.com

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679

Cellfie Mobile

https://cellfie.ge/en/about-us/media
sbalavadze@cellfie.ge

About Vodafone Group

Vodafone is a leading European and African telecoms company. We provide mobile and fixed services to over 330 million customers in 15 countries (excludes Italy which is held as a discontinued operation under Vodafone Group), partner with mobile networks in 46 more and have one of the world’s largest IoT platforms. In Africa, our financial technology businesses serve almost 79 million customers across seven countries – managing more transactions than any other provider.

Our purpose is to connect for a better future by using technology to improve lives, businesses and help progress inclusive sustainable societies. We are committed to reducing our environmental impact to reach net zero emissions by 2040.

For more information, please visit www.vodafone.com, follow us on X at @VodafoneGroup or connect with us on LinkedIn at www.linkedin.com/company/vodafone.

About Cellfie Mobile

Cellfie Mobile, the first Georgian mobile operator to offer 5G network, is at the forefront of digital transformation in Georgia, leveraging its long-standing experience in the telecom market to serve over 1.3 million subscribers. With a commitment to expanding its mobile services network and introducing innovative services, Cellfie Mobile brings cutting-edge technology and digital solutions to make communication services accessible to communities across the country.