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Vodafone adds HBO Max to Vodafone TV in four European markets

8 Mar 2022Digital Society
2 minute read

Vodafone adds HBO Max in Portugal, Hungary, Romania and Czech Republic

• HBO Max platform brings Warner Bros, HBO, DC, Cartoon Network and Max Originals to Vodafone TV
• Available from today to Vodafone TV subscribers

Vodafone is to offer the WarnerMedia streaming platform HBO Max to Vodafone TV in Portugal, Hungary, Romania and the Czech Republic, adding a compelling catalogue of entertainment content. HBO Max will replace the existing HBO branded on demand services in these countries.

HBO Max will be available to Vodafone TV subscribers from today and will be accessible through a number of the available packages in the four countries. Access will be provided also through latest-generation Vodafone set-top boxes.

The arrival of HBO Max in Portugal, Hungary, Romania and the Czech Republic marks an expansion of HBO Max in Europe and follows its arrival in October last year on the Vodafone TV platform in Spain. HBO Max brings together for the first time the biggest entertainment from Warner Bros – including the latest cinematic releases – plus film and television content from HBO, DC Entertainment, the Cartoon Network and Max Originals.

The HBO Max platform also offers selected content with 5.1 surround sound and Dolby Atmos audio. Vodafone TV subscribers will be able to enjoy advanced features, including the ability to customise up to five HBO Max user profiles per household, up to three simultaneous streams, and downloadable content to watch offline.

Alex Froment-Curtil, Chief Commercial Officer of Vodafone Group, said: “As one of the largest television operators in Europe, Vodafone has made provision of the best available content with the highest quality viewer experience the central pillars of the Vodafone TV strategy. With television shifting away from linear viewing, Vodafone has set about aggregating the best content available for our customers. The addition of HBO Max will underline that strategy with its rich entertainment choice and an incredible user experience providing access.”

About HBO Max

HBO Max™ is WarnerMedia’s direct-to-consumer streaming platform, offering best in class quality entertainment. HBO Max features the greatest array of storytelling for all audiences from the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and more. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. HBO Max began its global rollout launching in markets across Latin America and the Caribbean last summer, followed by its first European launches in the Nordics and Spain. Currently available in 61 territories, there are plans for continued expansion of HBO Max in 2022.

About WarnerMedia

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. WarnerMedia is part of AT&T Inc. (NYSE:T).

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