Connecting Europe and Africa
We're one of the largest telcos in Europe and Africa, empowering millions with world-class connectivity and digital services. Our cutting-edge networks and technology help shape the future, unlocking potential for people and businesses in a more connected future.
OUR MISSION
EVERYONE.
CONNECTED
Networks bring us together
Our mission is to connect everyone. We aim to build an inclusive, sustainable and trusted digital society where individuals and businesses can thrive. That means enabling people to benefit from the digital society; protecting the planet by reducing our environmental impact; and maintaining trust with our customers, employees and suppliers.
279M
mobile customers
5M
businesses serviced
244M
connected IoT devices
11M
TV subscribers
18M
fixed broadband users
Where we operate
Vodafone is driving digital transformation across nine countries in Europe; six in Africa; a further five through joint ventures and associates; and over 40 more through partners. We lead or co-lead on net promoter score in most of our main markets.
Our Reach
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MEGA TRENDS
Future defining forces in connectivity
As digital services increasingly enrich our lives, we believe four mega trends will remodel society and supercharge growth. In this evolving landscape, our world-class solutions, strong partnerships, and responsible approach will equip our customers to thrive, driving resilience and long-term value for our Group and stakeholders.
The fast-spreading Internet of Things is fuelling huge demand for connectivity and intelligent applications. Our world-leading IoT platform empowers individuals, businesses and communities to use smart tech in transformative ways.
The rapid shift towards digital payments is boosting financial inclusion for millions and revolutionising the way we manage money. It demands reliable networks and products, and exceptional customer experiences. Vodafone is building a future where digital transactions are seamless, secure and simple to use.
We're unlocking the future of cloud computing with groundbreaking collaborations and innovation. Working with world-class partners such as Google and Microsoft enables us to provide advanced technologies and drive customer benefits – such as savings, convenience and efficiency.
Dramatic progress in generative AI is redefining the digital world, unleashing incredible potential for consumers, businesses and society. Vodafone’s ethical AI approach ensures the benefits are delivered safely, fairly and sustainably, allowing us to create exciting growth opportunities and value for years to come.
PRIORITIES
Our strategic priorities
Since 2023, we’ve performed well against our strategic priorities, which focus on customers, simplicity and growth. We've reshaped our European operations towards fast-growing sectors where we hold strong positions and are large enough locally to have economies of scale. Other strategic actions include resetting our capital structure, improving customer satisfaction, simplifying operations, and growing digital services. We expect more performance uplifts as our transformation gains momentum.
Customers
Going back to basics
We’re delivering a simple and predictable experience our customers expect.
Our customer satisfaction has improved across our markets, and our actions have supported market share, with strong network reliability.
Customers
- Consumer NPS
- Detractors
- Revenue market share
- Network quality
| Consumer NPS rank # | Promoter-to-detractor mix1 | CY25 Revenue market share2 | |
| Germany | 2 | +20% | c.25% |
| UK | 1 | +50% | c.20% |
| Other Europe | 1–2 | – | c.25% |
| Türkiye | 2 | +130% | c.25% |
| South Africa | 1 | +20% | c.45% |
- Promoter-to-detractor mix reflects proportion of promotor customers compared to detractor customers in each market. Period covered FY24 to FY26, with the exception of South Africa which is based on FY25 to FY26.
- Represents Vodafone's share of total telecommunications service revenue as at 31 December 2025, rounded to nearest 5%, based on Vodafone analysis. South Africa market share based on mobile service revenue only.
Network quality
Strong network reliability. With the largest marketable gigabit footprint in Germany and the UK, with network quality recognised by independent tests.
Simplicity
Driving a leaner organisation
By reducing complexity in our business, we're increasing agility and freeing resources to become more competitive.
Our actions support reinvestment, drive productivity enhancements, improve employee engagement and deliver strong satisfaction with Shared Operations.
Simplicity
€ 0.7 BN
Europe opex savings
(FY23-FY26)
11 K
Productivity
role reductions FY24-FY26
+ 83 %
Shared operations NPS
(May '25: 81%)
Notes:
Employee engagement based on average response to two questions: employee satisfaction and recommending us as an employer.
Growth
Our portfolio
We’ve refocused on growing markets where we can win and create value.
Our diversified footprint, disciplined capital allocation and clear operational progress provide us with the confidence in our mid-term value equation.
Growth
+ 5.4 %
Organic service revenue growth
+ 4.5 %
Organic adjusted EBITDAaL growth
€ 2.6 BN
Adjusted free cash flow
Notes:
These are non-GAAP measures. See page 226 of the Annual report FY26 for more information.
Customer segments
We aspire to be a best-in-class telco, shaping the future of connectivity in all the countries where we operate. We divide our main operations into the attractive and growing consumer and business segments in Europe and Africa.
Europe Consumer
We're a leading European telco, empowering millions with world-class mobile, fixed line and TV.
We're intensifying our focus on responsible innovation and exceptional user experiences to fuel growth and sustainable value across the continent.
107 M
mobile customers
17 M
fixed line customers
Africa Consumer
In Africa, we are one of the largest telcos and the biggest mobile payment app provider through M-PESA.
We're committed to infrastructure investment and working with partners to drive better services and digital inclusion. For example, we're part of the pioneering consortium that landed the 2Africa subsea cable, enhancing internet connections across the continent.
172 M
mobile customers
59 M
FinTech users
Vodafone Business
We're the leading B2B connectivity provider in Africa and Europe, and we aim to be Europe's leading platform for business.
We continue to expand in innovative areas with tremendous potential, such as cloud, security and IoT.
5 M
business customers
€ 160 BN
addressable market
OUR SOCIETY
Building a trusted, inclusive and sustainable digital society
We believe connectivity is a force for good. Using it for the things that really matter improves our lives and communities. Through our networks and technology, we aspire to empower people, maintain trust with our customers, and help protect the planet.
