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Vodafone launches Eco-SIM cards made from recycled plastic

19 Oct 2021Protecting the Planet
6 minute read

Vodafone is launching Eco-SIM cards made from recycled plastic as part of the company’s commitment to reduce its impact on the environment.

Starting from October 2021, Vodafone will provide customers with new Eco-SIMs in the half-sized format made from recycled plastic, progressively replacing SIM cards that are currently made from new plastic. Eco-SIM will be rolled out in all 12 of Vodafone’s European markets, in addition to Egypt, Turkey and South Africa.1

The launch of Eco-SIM builds on Vodafone’s successful global rollout of half-sized SIM card holders in 2020. By halving the size of the SIM card holder, Vodafone has reduced the amount of plastic used to provide customers with SIMs by around 340 tonnes a year - equivalent to a reduction of 1,760 tonnes of CO2e.

Vodafone’s introduction of Eco-SIM – in the same material-efficient, half-sized card format – further eliminates the need for 320 tonnes of virgin plastic to be manufactured each year. This has the potential to save an additional 1,280 tonnes of CO2e per year from not manufacturing new plastic to be used for the cards.

Alex Froment-Curtil, Vodafone Group Chief Commercial Officer said: “Our ultimate goal is to eliminate the need to supply plastic SIMs entirely. We have already halved the amount of plastic used in our SIM cards, and the introduction of Eco-SIMs made from recycled plastic will further reduce the environmental impact of our activities.”

Although Vodafone offers digital eSIM in every European market, supported by a growing number of compatible devices, most mobile customers still require a physical SIM card for their mobile phone until eSIM becomes more widespread.

Since 2020, Vodafone has eliminated all unnecessary plastic and disposable single-use items across all Vodafone’s retail stores and offices. Vodafone has withdrawn disposable plastic bags and removed or restricted plastic marketing or promotional materials, replacing them with low-impact alternatives.

Vodafone’s Planet actions

Vodafone continues to make significant progress towards ensuring the greening of the company’s own activities, whilst accelerating the role that Vodafone’s digital networks and technologies play in helping to address climate change.

Reducing carbon emissions and driving energy efficiency

In November 2020, Vodafone set an approved 2030 Science-Based Target in line with carbon reductions required to keep global warming to 1.5oc, becoming the first major telecoms operator to follow the emission reduction pathway developed for the ICT sector.

By 2030, Vodafone will eliminate all carbon emissions from its own activities and from energy it purchases and uses (Scope 1 and 2). Vodafone also pledged that by 2030 it will halve carbon emissions from Scope 3 sources, including joint ventures, all supply chain purchases, the use of products it has sold and business travel.

By 2040, Vodafone will have eliminated Scope 3 emissions completely - bringing forward by ten years Vodafone’s original 2050 ambition to reach ‘net zero’ across its full carbon footprint.

Vodafone is committed to purchasing all electricity from renewable sources. Vodafone’s entire European operations – including mobile and fixed networks, data centres, retail, and offices – are already 100% powered by electricity from renewables. Vodafone is now working to achieving the same step-change in Africa by 2025.

Vodafone continues to invest in energy efficiency and on-site renewable projects, included sourcing and deploying more efficient network equipment and decommissioning legacy equipment in its core network.

Enabling Vodafone customers to reduce their own emissions

Vodafone is committed to helping its business customers reduce their own carbon emissions by a cumulative total of 350 million tonnes globally over ten years between 2020 and 2030 – equivalent to Italy’s total annual carbon emissions for 2019.

Vodafone’s Internet of Things (IoT) services will deliver most of this saving for customers, improving the efficiency of their logistics and fleet management, smart meters, manufacturing, and other activities.

Minimising waste and helping to build a circular economy

Vodafone has pledged to reuse, resell, or recycle 100% of the company’s network waste by 2025. To deliver this, Vodafone has implemented resource efficiency and waste disposal management programmes across every market to minimise the environmental impact of network waste and redundant IT equipment.

Vodafone operates an internal asset marketplace that encourages its markets to re-sell and re-purpose excess stock or large decommissioned electrical items like masts and antennae. Vodafone is currently assessing the possibility of expanding the solution to partner markets and other operators.

Vodafone supports the move towards a fully circular economy for devices sold to customers and has accelerated initiatives to extend the lifespan of devices through repair, refurbishment, and resale before encouraging the responsible recycling of devices at the end of their useful life.

Most Vodafone markets already operate trade-in and device buyback schemes and repair services to encourage customers to repair or return their old devices. Vodafone is striving to refurbish and reuse fixed-line equipment multiple times, with significant associated environmental and cost savings.

In 2021, Vodafone joined the Circular Electronics Partnership, which brings together leaders across the value chain to drive circularity solutions for electronics. In May 2021, Vodafone also joined forces with four of Europe’s leading network operators to launch a new pan-industry Eco Rating labelling scheme to help consumers identify and compare the most sustainable mobile phones and encourage suppliers to reduce the environmental impact of their devices.

Working with suppliers

Vodafone applies a 20% weighting for environmental and social criteria when suppliers tender for new work, examining whether they have environmental policies to address carbon reduction, renewable energy, plastic reduction, circular economy, and product life cycle.

Notes for Editors

  1. Vodafone European markets: UK, Germany, Italy, Spain, Ireland, Portugal, Hungary, Albania, Czech Republic, Romania, Greece, and the Netherlands (as VodafoneZiggo).

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About Vodafone

Vodafone is a leading telecommunications company in Europe and Africa. Our purpose is to “connect for a better future” enabling an inclusive and sustainable digital society. Our expertise and scale give us a unique opportunity to drive positive change for society. Our networks keep family, friends, businesses, and governments connected and – as COVID-19 has clearly demonstrated – we play a vital role in keeping economies running and the functioning of critical sectors like education and healthcare.

Vodafone is the largest mobile and fixed network operator in Europe and a leading global IoT connectivity provider. Our M-Pesa technology platform in Africa enables 50m people to benefit from access to mobile payments and financial services. We operate mobile and fixed networks in 21 countries and partner with mobile networks in 49 more. As of 30 June 2021, we had over 300m mobile customers, more than 28m fixed broadband customers, over 22m TV customers and we connected 130m IoT devices.

We support diversity and inclusion through our maternity and parental leave policies, empowering women through connectivity and improving access to education and digital skills for women, girls, and society at large. We are respectful of all individuals, irrespective of race, ethnicity, disability, age, sexual orientation, gender identity, belief, culture, or religion.

Vodafone is also taking significant steps to reduce our impact on our planet by reducing our greenhouse gas emissions by 50% by 2025 and becoming net zero by 2040, purchasing 100% of our electricity from renewable sources in Europe and across our entire operations by 2025, and reusing, reselling or recycling 100% of our redundant network equipment.

For more information, please visit, follow us on Twitter at @VodafoneGroup or connect with us on LinkedIn at

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