Kenya

Vodafone has operated in Kenya through the local brand Safaricom for more than 20 years. Our purpose is to transform lives for the better through technology, and we have invested significantly over the years to expand our mobile network coverage and improve access to the digital society.

M-PESA – our leading fintech platform in Africa – was founded in Kenya 15 years ago, bringing financial services to many Kenyans for the first time. Today, M-PESA serves more than 52 million customers across Africa, enabling peer-to-peer money transfers, savings and microloans, and a digital shopping mall for smartphone users through its Super App.

Kenya is one of Africa’s more economically mature countries, with political stability and various economic reforms contributing to sustained economic growth over the past decade. However, the country still faces development challenges such as poverty, inequality and access to digital services. 

In the east of Africa with a coastline on the Indian Ocean, Kenya is known for its beautiful landscapes and expansive nature reserves, home to lions, elephants and rhinos. Nairobi – Kenya’s capital – takes its name from the Maasai phrase ‘Enkare Nairobi’, meaning ‘cool water’, in reference to the river that flows through the city. 

On the map: Kenya’s national animal is the East African lion, its flower the orchid, and a famous national landmark is the Maasai Mara National Reserve.

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