The agreement, which follows Amscreen’s expansion of its BP network into European forecourts, will provide the digital signage provider, with a “one size fits all” SIM solution that will roam across Vodafone’s network in Amscreen’s target markets.
Erik Brenneis, Head of M2M at Vodafone, said: “Vodafone has already helped Amscreen to grow in the UK: we'll now help Amscreen to grow in Europe by using our fast and reliable networks to deliver digital content quickly and easily across many different countries.”
Simon Sugar, CEO of Amscreen, said: “We are really pleased that we’ve secured a deal with Vodafone. This universal agreement will help accelerate our expansion plans and will ensure 100% coverage and compliance for our network partners and our pan European advertisers. This extension of our partnership with Vodafone has come at the perfect time as Amscreen continues to grow globally.”
Notes to editors about Amscreen
Amscreen is the UK’s largest Digital Out of Home screen media advertising company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their digital media advertising networks broadcast from 3,500 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as Coca Cola, Ford, Sky, Visa and BT.
As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides digital media screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.
Amscreen recently expanded into Europe following a deal with BP Europe SE that will see digital signage screens installed in forecourts across the continent in Germany, Poland, Luxembourg, Switzerland and Austria.
About Vodafone Machine to Machine (M2M) communications
The Vodafone Machine to Machine (M2M) unit of Vodafone Global Enterprise connects previously isolated machines or devices wirelessly to the internet delivering new functionality and enhanced services without the need for human intervention. M2M technology makes common appliances more intelligent by enabling them to feed useful data back to the service provider or manufacturer to achieve a better customer experience. Supported by 20 years’ experience and 150 dedicated staff, Vodafone’s global M2M platform makes it easy for global businesses to centrally manage M2M deployments across multiple territories, with greater control and at a lower cost than previously possible. Vodafone’s M2M solutions operate principally in the utilities, automotive, logistics, and remote maintenance and security sectors.