In 2020, retail faced a significant increase in online shopping. Businesses had to optimise logistics while adhering to safe social distancing guidelines and had to make sure that their employees feel safe.
Analysts expect digital to remain king in 2021, therefore optimising your online retail is key for the future, for example, with IoT or Edge Computing solutions. This requires fast data transmission and stable connectivity so that your supply chain remains uninterrupted. Connected devices can safeguard product quality, telematics and route optimisation keep customers happy, while click and collect is steadily becoming a big part of the omnichannel retail experience.
Retail will be all about this experience – and digital technologies will provide customers with new ways to touch, feel and engage with products. Discover the opportunities for your business in our practical guide.
The pandemic has changed the way we operate — fast-forwarding digital transformation across the globe. But what does this mean for retailers? What role does technology play in the process? And what’s the best way for them to achieve efficiency in the modern, digital-first world of today?