We are a converged communications technology leader, enabling the digital society.
Our strategic priorities are to extend our competitive advantage and improve returns. This will be achieved by deepening customer engagement, transforming our operating model and improving asset utilisation. Our strategy is supported by our responsible approach to sustainable business, governance, risk management, people and culture. It exists to create value for society and shareholders through a clear focus on operational excellence and organic growth.
Deepening customer engagement
Improving loyalty and driving revenue growth in all three customer segments.
We aim to drive growth in the European consumer segment by developing deeper customer relationships.
We see a significant opportunity to grow in digital and financial services in our emerging consumer segment.
Our strategy is to drive growth by cross-selling NGN fixed, IoT, and Cloud services to our business customers.
Transforming our operational model
For greater efficiency and agility
Improving asset utilisation
With sustained network leadership
Scaled platforms and partner of choice
Vodafone owns a number of commercial platforms with world-leading scale, making us a partner of choice in each of these areas.