Our strategy
We are a converged communications technology leader, enabling the digital society.
Our strategic priorities are to extend our competitive advantage and improve returns. This will be achieved by deepening customer engagement, transforming our operating model and improving asset utilisation. Our strategy is supported by our responsible approach to sustainable business, governance, risk management, people and culture. It exists to create value for society and shareholders through a clear focus on operational excellence and organic growth.
Deepening customer engagement
Improving loyalty and driving revenue growth in all three customer segments.
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Europe Consumer
We aim to drive growth in the European consumer segment by developing deeper customer relationships. -
Emerging Consumer
We see a significant opportunity to grow in digital and financial services in our emerging consumer segment. -
Vodafone Business
Our strategy is to drive growth by cross-selling NGN fixed, IoT, and Cloud services to our business customers.
Transforming our operational model
For greater efficiency and agility
Digital first
Radical simplification
Leverage Group scale
Improving asset utilisation
With sustained network leadership
Capital smart infrastructure partnerships
Leading gigabit networks
Scaled platforms and partner of choice
Vodafone owns a number of commercial platforms with world-leading scale, making us a partner of choice in each of these areas.
TV + distribution
Europe’s leading TV and content distribution platform.
22M TV customers
My Vodafone app
Loyalty and customer engagement.
50M customers
IoT solutions
Leading global IoT platform.
85M SIMs
M-Pesa
Africa’s largest payment platform.
37M customers
More about Vodafone
Our purpose
Learn more about how we connect for a better future.
About Vodafone
Learn more about our company, our purpose and what we offer to customers.