Vodafone India launches M-Pesa Pay for merchants and retailers
Vodafone India has extended the mobile money service, M-Pesa to merchants and retailers with M-Pesa Pay, a digital payment system that enables them to receive payments from their customers without any exchange of cash.
Vodafone M-Pesa launched in India during 2013 and has brought financial and digital inclusion to more than 8.4 million Indians. The service now boasts around 130,000 outlets across the country, both in major towns and increasingly in remote areas.
Retailers and merchants in India simply have to download the Vodafone M-Pesa app and register for Vodafone M-Pesa Pay as a merchant. Once registered, they can notify individual customers to make payments using their M-Pesa wallet, bank account or debit / credit card in a completely seamless, worry free and secure manner.
We’re launching a cross-country drive in both urban and rural areas to educate and sign up retailers, merchants and their customers with M-Pesa Pay.
It’s the latest digital payment success story for Vodafone M-Pesa in India since we launched, with many notable, groundbreaking projects developed in collaboration with government and the development sector.
The direct transfer of benefits is now live in 10 Indian states, ensuring that genuine beneficiaries receive their subsidy, pension or support promptly and in full. M-Pesa has enabled cash collection for Water Health India across 450 locations in Andhra Pradesh, Telangana, Gujarat, Karnataka and Tamil Nadu. India’s largest rugs manufacturer, Jaipur Rugs, relies on us to ensure artisans get paid for their work. Elsewhere, we’re distributing, collecting and digitising loans in 22 locations for partners including Bharat Financial Inclusion and Muthoot MFI.
We believe that M-Pesa Pay will play a significant role in fulfilling Prime Minister Modi’s vision of a Digital India and a ‘less cash’ society.
Suresh Sethi has been business head of Vodafone M-Pesa in India since November 2012. He has 26 years’ broad experience in the financial services industry.
M-Pesa powers Indian pension pilot
Vodafone’s mobile money service M-Pesa is at the heart of a pioneering scheme to directly pay thousands of pensioners in remote rural villages across Haryana state in Northern India.
Read the blog post.
10 of the most exciting technology projects in Vodafone - Day 4
In our review of some of the most exciting technology projects taking place in Vodafone, today we’ll be looking at two very different projects that will enable people to...
10 of the most exciting technology projects in Vodafone - Day 3
The Vodafone Foundation’s DreamLab app is aiding cancer research. The DreamLab app was first launched in Australia to help the Garvan Institute for Medical Research to h...
10 of the most exciting technology projects in Vodafone
Alongside developing products and services that our customers use today, Vodafone engineers are working on a number of projects that help us to understand how technology...
First live trial of Massive MIMO inside a basketball stadium by Vodafone Turkey
The EuroLeague Basketball is one of the most popular sporting events in Turkey. The Sinan Erdem Dome in Istanbul was the stage for the exciting final round of the champi...
10 of the most exciting technology projects in Vodafone - Day 2
Increasingly, our customers want to be connected at all times. Yet, as every smartphone user knows, despite the widespread coverage provided by mobile networks, there ar...