How we use customer data

Provision of services

We process customer personal data to provide our customers with the products and services they have requested, to fulfil our contractual and legal obligations, and to provide customer care. To provide our services and to charge our customers the correct amount, we must process communications metadata regarding calls, texts and data usage.

Marketing

With customer permission, we will use customer data to market our products and services and for advertising to provide more accurate recommendations. This means we can present our customers with offers when they need them most - for example, when they are about to run out of data. We do not sell individual data to third-parties.

Rights of individuals

We process customer personal data to provide our customers with the products and services they have requested, to fulfil our contractual and legal obligations, and to provide customer care. To provide our services and to charge our customers the correct amount, we must process communications metadata regarding calls, texts and data usage.

Quality, development and security of services

We monitor the quality and use of our connectivity and other services so that we can continually improve and optimise them. This information also helps detect and prevent fraud, as well as keeping our networks and services secure.

Permissions

Our multi-channel permission management platforms, deployed across all our channels (MyVodafone app, website, call centres and retail stores), allow our customers to control how we use their data for marketing and other purposes. For example, customers can express their opt-in consent to the use of their communications metadata for marketing purposes or for receiving third party marketing messages, or they can opt-out from marketing entirely. All permissions can be revoked and choices can be changed at any time.

Sharing of data

Where we rely on external suppliers and service providers to process data on our behalf, they are subject to security and privacy due diligence processes, and appropriate data processing agreements govern their activities. We do not share customers’ personal data otherwise, unless required by law or with the consent of the customer.

Local market statements

Each local market publishes a Privacy Statement to provide clear, transparent and relevant information on how we collect and use personal data, what choices are available regarding its use and how to exercise their rights.