On 1 April 2020, Vivek Badrinath was appointed CEO of Vodafone Group Plc’s new European tower company.
Previously, Vivek was CEO of Vodafone’s Rest of World operations, a position he has held since October 2016, and a member of Vodafone Group’s Executive Committee.
Prior to that, he was the Deputy Chief Executive at the international hospitality group AccorHotels where he was responsible for marketing, digital solutions, distribution and information systems. He was previously Deputy Chief Executive with Orange and has a long career in telecommunications and technology. Prior roles include Executive Director responsible for Orange's Business Services division, leadership of Orange's global networks and operators division and Chief Technology Officer for Orange's mobile activities.
In July 2019 Vivek joined the Board of Atos SE.