Digital Lives report


Commissioned by Google and Vodafone and conducted by Bold Creative, the Digital Lives study (April 2014) provides insight into how young people in the UK navigate their digital world.

Focusing on the experiences of 72 teenagers, it investigates which social networks and digital services they use and the kind of challenges they face. The study also looks at education campaigns and asks why some have greater impact than others.

Shaped by a panel of parenting, technology and health experts, Digital Lives adds to existing research in this area, by organisations such as Ofcom and EU Kids Online.

Read the full Digital Lives report.