Vodafone Group Plc ("Vodafone") today announces that one year after the ground breaking Vodafone live! was launched, the service now has over three million customers. Launching in eight countries on 24 October 2002, Vodafone live! enabled customers for the first time to access a range of easy to use services including picture messaging, game and polyphonic ringtone downloads and a wide range of world leading branded infotainment, all accessed through an icon based, colour menu on integrated camera phones. 

Vodafone has continued the rollout of Vodafone live! with a further five countries launching the service since the beginning of 2003. In Europe, Vodafone Germany now has over 1 million Vodafone live! customers, with over 710,000 in the UK and more than 430,000 in Italy. 

Vodafone live! is now entering a new phase of its development, with Vodafone beginning to roll out the service under licence across its non-controlled markets.  Today, SFR will commercially launch Vodafone live! in France as part of a wider co-operation with Vodafone on products and services, and Swisscom Mobile is scheduled to launch its version of the service later this year.

Customers, in the 13 countries where Vodafone live! has launched, can access world leading exclusive content from the world's leading entertainment brands including UEFA Champions League, Tomb Raider, Sony Pictures, The Simpsons and Ferrari. As a measure of this progress, between October 2002 and July 2003, Vodafone live! customers downloaded in excess of three million games and over ten million polyphonic ringtones.

The continued success of Vodafone live! has been recognised with a number of industry awards including Best Consumer Wireless Application or Service at the GSM Association Awards, and, most recently Best New Service at the World Communications Awards and Best Network Service at the Mobile Choice Consumer Awards.

Arun Sarin, Chief Executive of Vodafone, said: "The launch of Vodafone live! has been the most successful launch of a new service in the history of this company. Vodafone live! is illustrative of the differentiation that Vodafone has created in the marketplace and has had a crucial impact on our competitive positioning. The service has been widely recognised in the industry as a way to increase consumer consumption of data services by removing significant barriers through its easy to use applications.  Looking ahead, Vodafone will continue to delight its customers by delivering the highest quality range of differentiated content and services."

For further information:

Vodafone Group

Tim Brown, Group Corporate Affairs Director
Tel: +44 (0) 1635 673310

Investor Relations
Melissa Stimpson
Darren Jones
Tel: +44 (0) 1635 673310

Media Relations
Jon Earl
Janine Young
Emma Conlon
Tel: +44 (0) 1635 673310

Tavistock Communications
Lulu Bridges
Justin Griffiths
Tel: +44 (0) 20 7920 3150