
Ease of use

Smart safety

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We believe that everyone should be able to use, enjoy and benefit from the latest advancements in mobile technology;
that’s why all our devices have smart features to add value to your life, not just gimmicks.
Our suite of smart features is designed to simplify daily tasks, to help you stay safe and to make your life easier -
whether you are new to smartphones, an advanced user or even if you are buying a smartphone for a child or elderly relative.




An intuitive and supportive set up experience, helpful tips and straight forward functions means using a smartphone has never been easier.
The mute switch is positioned next to the volume keys on the lock screen, and provides a quick and simple way to easily enable silent mode, without having to unlock the device.
The daily avalanche of smartphone notifications can be overwhelming.
The new Simple Notifications mode makes your life easier by prioritising important information like missed calls and new messages.
You can organise notifications such as reminders, e-mails and social media updates into separate groups.
To highlight missed calls or messages you can enable a reminder pop-up.
We created an innovative set up wizard that provides additional support for novice users, or for users setting the device up for someone else like a child or elderly relative.
Smart tips and advice help get familiar with your new smartphone, whilst the on-device user guide highlights useful functions and features.
Smart tips and advice help get familiar with your new smartphone, whilst the on-device user guide highlights useful functions and features.

If you ever find yourself in distress, the Emergency Mode allows you to quickly ring the emergency services,
contact friends or family via an automated SOS message, or even activate an alarm and strobe light if needed.


Device based restrictions help you to manage what apps and settings your child has access to, and for how long each day.



Allows parents to restrict access to apps such as the app store, games, social media or the internet. Add daily time limits or weekend only access.

Create a schedule for device and/or app usage per day or week to lead children to develop a healthy use of smartphones. Encouraging children to manage their own time and app usage over the day.

If preferred, parents can disable access to all device features and apps for specific times or days (with the exception of emergency or incoming calls).

Allows parents to disable access to ALL installed games or social apps.

Allows parents to disable access to download apps.

Allows parents to restrict access to installed apps such as the internet browser.

Allows parents to quickly and easily grant approval for childrens requests for additional access to restricted apps.

Parents can easily locate a child's device at any time via the Google Device Manager app or website.