Vivek Badrinath joined Vodafone and the Executive Committee as CEO of AMAP, now CEO Rest of World, in October 2016. He is responsible for Vodafone’s operations in the Vodacom Group, India, Australia, Egypt, Ghana, Kenya and New Zealand. On 1 April 2019 Vivek was also appointed as Interim CEO of Vodafone Business, responsible for Vodafone’s B2B operations globally.
Prior to that, he was the Deputy Chief Executive at the international hospitality group AccorHotels where he was responsible for marketing, digital solutions, distribution and information systems.
He was previously Deputy Chief Executive with Orange and has a long career in telecommunications and technology. Prior roles include Executive Director responsible for Orange's Business Services division, leadership of Orange's global networks and operators division and Chief Technology Officer for Orange's mobile activities.