“Marketers aspire to turn every customer into an advocate.” As Director of Marketing and Partnerships, Amanda leads the team responsible for demonstrating to businesses that we are the best partners to help them succeed in a digital world.
Amanda encourages an insight-driven and customer-focused approach in her team, creating customer propositions and marketing programmes tailored to business of all sizes. Her team work to strengthen the collaboration between our marketing organisations across the world and leverage the power of this global marketing community.
Prior to joining Vodafone, Amanda has held senior marketing roles across the technology industry. Most recently, as Global Chief Marketing Office for Infor and before that, leading marketing teams at Oracle, Dell, Cisco, and a number of other multi-national corporations.
Over recent years, as a Digital and GTM focused Board Member, she has helped organisations, large and small, with their go to market strategies and international ambitions.
Amanda’s passion for technology innovation translates into the marketing sphere as an ambition to reimagine how the newest tech can enhance campaigns, propositions and marketing operations.
