A single gateway for your person-to-person (P2P) SMS messages
Overview
The Vodafone Messaging Hub (VMH) simplifies Person-to-Person (P2P) SMS management and consolidates access to Vodafone’s 500+ million mobile customers and beyond, through a single interconnect and commercial agreement.
Key features
Single connection management
Fraud, spam and spoof protection
Number portability resolution
Provides node address translation
Centralised reporting services
End-to-end quality of service
Product information
Industry leading SMS firewall and fraud detection capabilities
Source operator MSISDN validation
We perform a validation check by comparing the originating operator that has issued the message to the operator that owns the MSISDN presented as creating the message
Velocity thresholds
We carefully control the number of messages/minutes that a source MSISDN is allowed to originate. Once the threshold is exceeded, the MSISDN is added to a blocked senders list
Keyword detection
Scan for key words in real-time
Content fingerprinting
Keyword and pattern filtering to produce fingerprinting for identified spam. External content filtering for detecting spam campaigns is available as an additional service
Payload type detection
Facilitate the identification of selected types of payloads including: binary, WAP push, MMS notification, EMS, ringtone, picture, ME data download, ME de-personalisation SM, (U)SIM data download and smart message
White and black lists
Either allow or deny list of MSISDNs, operators’ SMSC node address and operators
Simplify P2P SMS messaging
SMS remains one of the most popular methods of communicating with any device on any mobile network, as ubiquity of reach continues to be a unique feature not available via any other messaging application today. Despite this, the P2P SMS industry is facing many challenges. There are over 950 mobile operators using multiple messaging solutions and access technologies. Maintaining all of these point-to-point relationships between multiple networks can become highly complex and resource intensive.
SMS has a 98% read rate, and 90% of messages are opened within three minutes
Source: Dynmark
Vodafone Messaging Hub simplifies and efficiently manages SMS traffic, expands reach, optimises routing and provides increased security. It allows MNO’s to maintain their control on SMS monetisation and to reduce their effort, cost and risk from managing hundreds of individual network connections.
Key features:
Direct access to 26 Vodafone markets
One contract, one connection
Contract management optimisation
Managing unauthorised traffic to increase monetisation
Stabilising point-to-point traffic
Enhanced control and monitoring of SMS traffic on the network