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Vodafone Messaging Hub A2P

A single gateway for all your Application-to-Person (A2P) SMS Messages


The Vodafone Messaging Hub (VMH) provides Mobile Network Operator’s (MNO’s), SMS Providers, SMS Aggregators and Over-the-Top providers with a reliable, high quality and secure delivery of A2P SMS. VMH is a single gateway for all your A2P SMS messages and enables access to Vodafone’s 500+ million customers, all through a single interconnect and commercial agreement. 

Product information

Key features

Hub connection management

A single connection that offers direct access to our own customer base and global reach list

24x7 operational support and assurance

World-class technical support from the team that cares for our own global customer traffic

Security and protection

Advanced fraud, spam and faking protection

Message delivery

High success rate and real-time delivery receipts

Near Real-Time Business Intelligence

Insightful reports via our online portal, including volume, settlements and delivery tracking, on a daily, weekly and monthly basis

One gateway for all of your A2P SMS messages

According to Ovum’s report “Leveraging the A2P SMS Opportunity, 2017”, these volumes are expected to reach 1.5 trillion in 2022. You demand excellent service levels with security and fraud protection for your mission-critical use of A2P SMS, such as bank alerts, delivery reminders, two-factor Authentication or surveys. Reliable, high-quality and cost-effective delivery to mobile end users is vital to the market.

Significantly improves operational and financial efficiency by eliminating complex bilateral interworking agreements

Key benefits to interconnecting with our hub:

  • Quality – A reliable delivery or a notification that a message cannot be delivered, and firewalls to reduce spam, thereby improving the customer experience and protecting the service provider brand.
  • Customer experience – Enhanced customer services support, providing the same quality of care we use to support our own global customers.
  • Competitive and transparent pricing – The team behind VMH are responsible for all Bulk SMS pricing in Vodafone, ensuring that VMH offers the best option from both a technical and a commercial perspective.
  • Convenience – One commercial agreement to deliver to 500+ million Vodafone devices and beyond.
  • Security – Industry-leading advanced spamming and content filtering with fraud detection to eliminate grey route traffic.  Grey routes undermine the quality and reliability of the A2P experience for enterprise customers which impacts the customer experience.
  • Efficiency – With a single connection to VMH, a service provider can reach Vodafone’s 26 Local Markets (countries), improving the reliability and cost efficiencies to terminate messages. VMH offers one resilient technical connection for both GSM and CDMA and supports all messaging protocols – SS7, Sigtran and SMPP.
  • Reach – Wide and deep reach to Vodafone’s footprint and beyond.

Why partners choose the VMH for Application-to-Person (A2P) SMS

One commercial agreement

Single contract and SLA with access to our footprint and beyond

End-to-end real-time message tracking

KPI monitoring and reporting

One resilient, technical connection

Network agnostic – GSM and CDMA

Multi-protocol compliant – SS7, Sigtran and SMPP

We offer Mobile Number Portability (MNP)

Enhanced customer support

Web portal and API

Real-time transaction reports

Settlement and billing support

24/7 NOC support

Industry recognition


Voted Best Messaging Solution

Carriers World Awards 2017

Total Telecom


Best Fraud Solution

Messaging & SMS World Awards 2015

Capacity Media

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