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Vodafone launches new small business focussed application marketplace

Press Release

24 October 2016


Vodafone has created a new cloud based marketplace offering small and medium sized enterprises (SME) sector specific business applications. The first country to go live with the service called Vodafone Digital Marketplace is Italy where the company will unveil a suite of applications aimed at different sectors from hospitality to construction.

Vodafone Italy’s Digital Solutions will feature a variety of applications including:

  • Smart Sales – for catalogue and content management
  • Smart Hotel – an exclusive solution providing tools for hoteliers including a console to manage customer concierge services
  • Smart mobility – to organise staff rotas and expenses
  • Sito Web – a digital presence and personalised web design application

SME customers will be able to directly download and manage these apps online through the Vodafone marketplace helping to improve customer experience. After Italy, Vodafone is planning to launch the Digital Marketplace in Germany, the UK and South Africa.

The Vodafone Marketplace is based on a platform from AppDirect, the leader in cloud service commerce . AppDirect will work with Vodafone to manage the underlying platform as it is rolled out across the key Vodafone geographies. AppDirect already has a catalogue of hundreds of independent software vendors applications which can easily be activated on a per country basis according to local conditions and demands.

Commenting on the new marketplace Vodafone Group Enterprise Product Director, Jeni Mundy said, “Bringing world class business apps to the demanding and critical SME sector is an important development for Vodafone and I believe that this new service will prove to be a flexible and agile way of introducing new capabilities alongside Vodafone’s services to these important customers.”

AppDirect President and Co-CEO Daniel Saks said, “Partnering with Vodafone, one of the furthest reaching and largest service providers in the world, is an important step in realizing our mission to help businesses find, buy and manage the cloud services they need to thrive. We’re incredibly excited for the launch of the Digital Marketplace in Italy, and to continue working together with Vodafone to bring business-critical cloud services to companies around the globe.”

For further information:

Vodafone Group
Media Relations

About Vodafone Group

Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 52 more, and fixed broadband operations in 17 markets. As of 30 June 2016, Vodafone had 465 million mobile customers and 13.7 million fixed broadband customers. For more information,
please visit:

About AppDirect

AppDirect is the cloud service commerce leader, making software and products accessible to businesses globally. The AppDirect cloud service commerce platform unites providers, developers, and business consumers into a single ecosystem for buying, selling and managing cloud services, ultimately helping businesses gain access to the services they need to thrive. AppDirect-powered marketplaces, billing and distribution, and reselling services help providers – including Comcast, ADP, Zendesk, Vodafone and others – connect more than 30 million businesses to solutions from Microsoft, Google, GoDaddy, and more. AppDirect is headquartered in San Francisco with 13 global offices.

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