Choose a business site

Vodafone Business

Our business solutions portfolio and solutions for global businesses.

Local market

Find solutions local to your business. Choose your region:
Close dialog
 
Glossary hero banner

What is a location-based service (LBS)?

Location-based services (LBS) are services that utilise the device’s geographical location to provide information for the user. Common LBS applications include local news, directions, local advertisement…

There are two types of location-based services: push and pull. Content providers send a push service when the information is given to the user without a specific request, for example, an advertisement. When a user is actively looking for information, they will receive a pull notification, e.g. for answering where the nearest shopping centre is.

LBS is a permission-based service, this means the end user must install and enable the application in order to use it, as the device will not share location without user approval.
 

References:

https://searchnetworking.techtarget.com/definition/location-based-service-LBS?_ga=2.262227592.544366150.1599037328-177336488.1599037328

https://www.techopedia.com/definition/12888/location-based-services-lbs

Did you know?

Wherever you’re based, we’re there

Around the globe, our network reaches 182 countries.

The complete package

We provide the underlying transport network, the virtual overlay, and the platform to prioritise everything.

We are leaders

Gartner names Vodafone as a Leader in its 2020 Magic Quadrant for Network Services, Global.