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Vodafone positioned as a Visionary in the 2021 Gartner Magic Quadrant for Managed Mobility Services, Global

09 Apr 2021

Gartner has named Vodafone as a Visionary in its Magic Quadrant for Managed Mobility Services, Global, for the eighth time.

The Gartner Magic Quadrant evaluates vendors on their Completeness of Vision and Ability to Execute. Gartner says, “Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.”

We believe our position in the Visionary Quadrant – as well as the improvements we’ve made – is down to Gartner’s recognition of the progress we’ve made over the last 12 months.

For one, we’re continuing to grow.  We now have more than 625 million global mobile customers and bring in €10 billion in business revenue. Our commitment to innovation has enabled us to get 5G up and running in 247 locations, and with this new technology underpinning our managed mobility strategy, we can further secure our foundations for continued growth.

On a global scale, between our partners and our 93,000 employees, we now have a presence in 67 countries, across every region. This allows us to respond and adapt to our customers’ evolving needs and react to the market with speed and agility.

For instance, our new Vodafone Remote Working Solutions offering, which only took four months to launch from concept, was created in direct response to our customers’ changing needs.

By extending our Device as a Service proposition to include laptops and home office equipment (DLM Office), we were able to rapidly enhance the scope of our managed mobility solutions. This meant we could support users in more countries, add new devices (such as rugged devices and laptops) and augment our security and managed services product range.

On top of this, we’re making it easier than ever for our customers to work with us by increasing the automation and digitalisation of our processes – from ordering through to customer support. These continued improvements in customer service have also been reflected in our improved Net Promoter Score (NPS).

Peter Terry-Brown, Director of Unified Communications and Connectivity, said: “We’re incredibly proud to have helped our customers work through a very challenging period. We’ve moved quickly to help companies of all sizes and in all industries continue to function when working practices effectively changed overnight. Very suddenly, much of our customers workforce needed to work remotely and had an immediate need of reliable connectivity and devices.”

“We’re boosting our customers’ productivity with our device lifecycle management services, flexible tariffs, usage reporting, and a range of cloud-based security solutions. What’s more we’re empowering them on their digital transformation journey with 5G and mobile private networks, helping them succeed in a digital world.”

Vodafone stands out from our competitors in the market because we offer standardised, multi-national managed mobility solutions. These are all consistently supported by our global account managers, our central support teams, and our professional services experts.

We understand different organisations like to buy in different ways. Our flexible, managed mobility services (MMS) are available to customers on both CAPEX and OPEX models, and we offer a range of service configurations incorporating individual customer needs. These are all supported by detailed Total Cost of Ownership (TCO) tools.

Underpinning all of this is our end-to-end enterprise-grade connectivity that keeps customers connected, whatever their size, location or industry, ensuring customer experiences remain ever consistent.

2021 Gartner Magic Quadrant for Managed Mobility Services, Global, Katja Ruud, Leif-Olof Wallin and Bill Menezes, 6 April 2021.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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About Vodafone

Vodafone is a leading telecommunications company in Europe and Africa. Our purpose is to “connect for a better future” and our expertise and scale gives us a unique opportunity to drive positive change for society. Our networks keep family, friends, businesses and governments connected and – as COVID-19 has clearly demonstrated – we play a vital role in keeping economies running and the functioning of critical sectors like education and healthcare.

Vodafone is the largest mobile and fixed network operator in Europe and a leading global IoT connectivity provider. Our M-Pesa technology platform in Africa enables over 45m people to benefit from access to mobile payments and financial services. We operate mobile and fixed networks in 21 countries and partner with mobile networks in 48 more. As of 30 September 2020 we had over 300m mobile customers, more than 27m fixed broadband customers, over 22m TV customers and we connected more than 112m IoT devices.

We support diversity and inclusion through our maternity and parental leave policies, empowering women through connectivity and improving access to education and digital skills for women, girls, and society at large. We are respectful of all individuals, irrespective of race, ethnicity, disability, age, sexual orientation, gender identity, belief, culture or religion.

Vodafone is also taking significant steps to reduce our impact on our planet by reducing our greenhouse gas emissions by 50% by 2025, purchasing 100% of our electricity from renewable sources by 2025, and reusing, reselling or recycling 100% of our redundant network equipment.

For more information, please visit, follow us on Twitter at @VodafoneGroup or connect with us on LinkedIn at

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