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VANMOOF makes urban cycling safer with Vodafone IoT

Case Study

Case study | December 2014

VANMOOF was founded in 2008 and like many entrepreneurial businesses its founders had spotted a gap in the market. The company pursue one goal only: helping the ambitious city dweller to move around town faster, more confidently and in utmost style.

Business Need

VANMOOF wanted to include GPS connectivity in its e-bike to help combat bike theft and map commuter routes. The company needed a connectivity solution that would allow stolen bikes to be tracked, anywhere in the world.


VANMOOF uses Vodafone Global SIMs, integrated in the bike frames, to provide connectivity for all its e-bikes. It means VANMOOF can manage all SIMs from the Vodafone Managed IoT Connectivity Platform, with price consistency, for bikes shipped anywhere in the world. Vodafone connectivity, and the Global SIMs’ ability to roam to a secondary network if needed, makes for a more robust tracking solution.

Business Benefits

  • Enables a robust bike tracking solution, combating bike theft

  • Ensures global connectivity redundancy from one SIM, managed off one platform, simplifying worldwide go-to-market

  • Boosts marketing and brand credibility, partnering with a global communications leader
"We’re a start-up, with a small marketing budget. We need to work with partners who can bring something extra. It is an asset to us to have Vodafone’s credibility and long-term vision."

Niels Bark,
Sales and Marketing Manager, VANMOOF

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