Launching a headquarters in London with dedicated staff and a commitment to growing its managed services portfolio shows prospective customers that they can rely on IBM and Vodafone Business in their long-term planning. Although it’s still early for 5G and edge computing, having conversations with clients now will give them the opportunity to factor it into their budgets.
While IBM and Vodafone Business have done some preliminary work to identify potential overlap between existing customers and prospects of the individual companies, and those who may be better served by the venture, there is a lack of clarity to the market around competition between the venture and IBM proper, which could pose a marketing challenge.
As IBM brings forward hybrid cloud and container capabilities it acquired via Red Hat, IBM and Vodafone Business will be able to deepen engagement with clients in target verticals and add new revenue streams.
With a portfolio that touches on a range of technologies and business offerings, the competition could get stiffer as more service providers add managed cloud capabilities that mirror what the venture is bringing to market.
Around the globe, our network reaches 184 countries.
We provide the underlying transport network, the virtual overlay, and the platform to prioritise everything.