It was based on the same technology as our other trackers, running on the same platform as Trackimo™ but was a more rugged device, a little bigger and had a stronger battery that can work for almost a year out in the field.
The good thing about working with Vodafone is that you had the customer insight and could bring their requirements to our design process. Before this, we would develop trackers and then see if the customer liked them.
Asset management is one of the biggest segments across the business side of things.
Many businesses use vastly expensive equipment, whether that’s medical equipment being moved around the hospital or construction equipment being moved around the city. Both are hard to keep track of.
These organisations need to know where their equipment is, but also get data to and from the device. It’s more than tracking, its IoT enablement of this equipment.
We came up with a solution which is very small and plugs into these devices. It contains all of the Trackimo™ technology, the GPS, communication, the Vodafone SIM, and enables the operators of these devices to manage them and to view them on a back-end control system.
They can get data from the devices and shut them off remotely if they are not where they are supposed to be. They can also get alerted when they are moved and if they go beyond a certain zone.
This is what we call an OEM solution. It’s not a product that someone would buy off the shelf. It’s provided to the manufacturers of these devices as a way of enhancing their offering. Giving their customers a way to monitor them.
Just recently, one of our biggest OEM customers had a truck with several devices inside go missing. These devices cost thousands and thousands of dollars. Thanks to our technology, they recovered them within hours, just before the truck was about to leave the city.
Today, we have a couple of big companies using these, and there is a lot of interest in solutions like this.
In terms of growth, we see the fastest growth in the consumer market.
More people are becoming aware of these products and are happy we can provide them with increasingly better prices – because of Vodafone and because we constantly refine our technology and make it more affordable.
We also want to put a lot of resource into the business side. I personally believe there is a lot of opportunity here. The adoption rates and sales circuit are slow, but once the customer is on board, the recurring revenue is much higher.
Looking ahead, we want to expand our global footprint too. And as a well-known global provider, we know we can rely on Vodafone’s connectivity and technical infrastructure to provide a high-quality service for our customers, wherever they are.
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