By Editorial Team
Founded in 2013, Trackimo™ set out to solve a need.
People needed tech solutions for personal safety and for keeping track of important assets. For businesses, that meant things like equipment, containers, and vehicles. For consumers, it covers everything from pets and children to bikes and laptops.
The technology was there but it was only being used by professionals such as fleet managers or the police. The challenge was making it accessible to everyone and making people aware of how these solutions can help with enhancing traditional work practices and, most importantly, give peace-of-mind – not to mention they are easy to use too.
Starting out with one product called the Universal tracker, the company has since grown to become a world leading provider of end-to-end IoT solutions that allow people and businesses to stay connected to each other and to their belongings.
We caught up with Amit Shaked, Chief Operations Officer and Co-Founder at Trackimo™, to find out more about how the company has grown, how we’ve been working together and what goals the company has for the future.
The first challenge was explaining to people that they had a need we could service.
Starting out with the Universal tracker, we weren’t focused on any particular vertical but over the years we noticed our trackers were being used for things we hadn’t even thought of, like Drones.
Drones are easy to lose so people started using the Trackimo™ Universal Tracker to find them. The battery last 4-5 days, which means that if a drone loses its own ability to communicate, people can use the Trackimo™ app to find it.
As other use cases started becoming more obvious, it made sense to start making versions of the tracker that were more adapted for those purposes.
Another example is our Mini tracker. With a much smaller battery, smaller capacity, and very light (only 20 grams), this was designed with pets in mind. The smaller battery only lasts 48 hours but we found our customers were okay with this as long as it was small enough and comfortable enough for their pets to wear around their collar.
We started making some adapted products like this but the main one, the Universal tracker, is still the highest selling one to date. We already released three generations of it and now it’s working on 4G networks.
When we started working with Vodafone, it was back in 2018. Back then Vodafone had a couple of consumer devices in its portfolio.
Working together, we introduced the Trackimo™ devices and platform integrated with Vodafone SIMs and were able to offer the customer the same standard of products – and even better - at a lower price, through an ongoing subscription. We found that this increased the sales, and fast.
In fact, over the first six months Vodafone ran out of stock a couple of times, such was the demand.
Two years later, Vodafone decided to create their own design because they wanted to have the Vodafone design identity in the product itself. We worked together to create the Vodafone Curve Tracker and once this was released the sales just flew up.
It was a true collaboration; Vodafone helped us sell more to the market, while we helped develop a better price model for your customers.
On the business side, one of the main drivers for going into this area was Vodafone.
We started getting requirements for a product that is more suited to asset tracking so together we created a product called Vodafone Tag & Track.
Around the globe, our network reaches 184 countries.
We provide the underlying transport network, the virtual overlay, and the platform to prioritise everything.
