No one can deny that the role of the retail store has changed.
With Internet sales now responsible for 20% of all retail sales in the UK, physical stores have had to evolve into environments capable of both complimenting and integrating with the e-commerce experience.
And this is more than just giving customers the choice to buy online or in store. Established models such as BORIS (buy online, return in store), or ‘click and collect’ are providing added value through convenience and immediacy.
But at the same time, the traditional reasons to shop in-store still apply. The desire for personal attention and advice from shop assistants, along with the ability to try out products before buying, is a big part of the shopping experience for many consumers.Overall, customers are demanding more from their retail experiences. So let’s look at some of the ways technology is helping retailers rise to the challenges, and paint a picture of what the future of retail has in-store.
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