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Is your business ‘Fit for the Future’?

Read our latest reports to find out how ‘fit the future’ businesses are tackling the latest challenges and take our assessment to see where you land on the ‘fit for the future’ scale.


What is a ‘Fit for the Future’ business?

In 2019, we conducted research to understand what traits made a business ‘fit for the future’ – and we discovered what these companies were doing differently compared to others. We found that, above all, they were well-prepared for emerging challenges and had a number of common characteristics that help them to succeed.

How do ’Fit for the Future’ businesses stand apart from competition?

What makes a business ‘fit for the future’?

Positive attitude to change

They see change as an opportunity and are excited by the future.

Open to new technology

They understand the power of technology to solve their business challenges.

Plans for technology

They have roadmaps in place for how technology can transform their ways of working.

Detailed strategies

They have wider business strategies for the future that are documented, specific, funded and measured.

Up to date with emerging trends

They work to understand the forces shaping their business. And they get help from key thought leaders


They can react quickly to new trends or challenges and are quicker to market than their competitors.

Are you ready to discover how ‘fit for the future’ your business is?

Explore 'fit for the future' challenges