Is your business ‘Fit for the Future’?

Find out how ‘fit for the future’ businesses are tackling some of the biggest challenges. You can now check out our latest 'Fit for a Secure Future' report or take our assessment to see where you land on the ‘fit for the future’ scale.

Read our latest report

Image-man-future-fit

In 2019, we conducted research to understand what key traits make a business ‘fit for the future’ – and we analysed these businesses against a set of challenges to discover what these companies do differently compared to others. We repeat this research every year looking at emerging challenges and the latest concerns for businesses - whether that's customer demands, sustainability or cyber security. Overall, we've found that, above all, 'fit for the future' businesses are well-prepared and have a number of common characteristics that help them to succeed.

'Fit for the future’ companies are able to tackle adversity head-on, emerging stronger and more profitable. With flexibility, positivity and adaptability embedded in their core, by adopting these traits your business will become better prepared to face unexpected obstacles, and be able to boost your profitability along the way.

How do ’Fit for the Future’ businesses stand apart from competition?

Back

What makes a business ‘fit for the future’?

Positive attitude to change

They see change as an opportunity and are excited by the future.

Open to new technology

They understand the power of technology to solve their business challenges.

Plans for technology

They have roadmaps in place for how technology can transform their ways of working.

Detailed strategies

They have wider business strategies for the future that are documented, specific, funded and measured.

Up to date with emerging trends

They work to understand the forces shaping their business. And they get help from key thought leaders

Adaptable

They can react quickly to new trends or challenges and are quicker to market than their competitors.

Read our latest reports

Fit for an Innovative Future Report (2023)

In this report, you can find out what innovation really means to businesses and why you should embrace it. We explore how ‘fit for the future’ organisations approach innovation, how it helps them tackle evolving challenges like the future of work and how it can drive success in the long run.

Read the report

View the infographic

Fit for a Secure Future Report (2023)

This report looks at how ‘fit for the future’ businesses take a proactive, holistic approach to cyber security. We explore how cyber security not only offers protection but can facilitate trust, open new opportunities and drive growth. We also discuss the vital role that people play in the deployment of an effective cyber security strategy and the impact this can have on a business.

Read the report

View the infographic

Fit for a Sustainable Future Report (2022)

This report explores the concerns around sustainability and how some businesses are tackling the issues better than others. We also look at the role technology could play in the future as well as a number of the key barriers that are affecting progress towards sustainable change.

Read the report

Fit for the Future Report (2021)

In this Fit for the Future Report, we’ve explored how to respond to customers’ evolving demands, cater to changing employee needs and understand how investing in tech could benefit your business. We’ve partnered with the London School of Economics to discover how being ‘fit for the future’ can increase business performance.

Read the report

Are you ready to discover how ‘fit for the future’ your business is?

We identified 12 key responses that correlated most clearly with businesses that are ‘fit for the future’. Answer our short assessment to find out how prepared your business is and the impact that increasing your score could have – both on your financial performance and your environmental, social and governance (ESG) rating.

Take the assessment

Explore 'fit for the future' challenges

Meeting and exceeding customer demands

Throughout the pandemic, customers’ digital expectations have grown considerably, but they still need the personal touch. From providing real-time responses to ensuring sustainability, ‘fit for the future’ organisations are better prepared to meet these demands, positively impact society and evolve with the customer too.

Navigating the hybrid world

In general, flexible working has seen businesses respond positively, but how can organisations ensure success asemployee needs continue to grow? ‘Fit for the future’ businesses have adapted with greater ease. They’re leading the way by helping staff carry out their jobs effectively while navigating a hybrid world.

The human relationship with technology

The digital world creates opportunities and challenges in equal measure. Overall, businesses see technology as a way to reduce mundane tasks and advance business operations. By having an open-minded attitude, businesses considered ‘fit for the future’ are best using technology, minimising its impact on society and achieving personal success all at once.