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Vodafone Analytics

Use advanced location data analytics to improve your business intelligence

For any next generation organisation, using location and mobility insights to better understand your business potential and performance is essential. With the location intelligence our analytics service offers, you will incorporate strong location insights in your decision making processes. Our Vodafone Analytics service uses Big Data which can be used to make decisions about your business and strategy with insights that are gathered from millions of mobile customers.

Unlock the value of your data

Vodafone Analytics is a platform developed to offer insights to your business and extract value from data. The solution works using Big Data and by analysing telecommunications data based on user geolocation and behaviours, and is delivered by working with our insights and visualisation partners, Citilogik and Carto.

Vodafone Analytics gives you a simple and visual means to discover where and why things happen, as well as future predictions, meaning insight-led decision-making and greater efficiency for businesses of all sizes, industries and sectors.

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What’s in it for you?

Understand your audience

Better meet customers’ demands by understanding more about how they operate

Informed decision-making

Make the right choices by underpinning your decisions with real-life data

Save costs

Focus your marketing and sales efforts and develop efficiencies

Shape propositions

Data can help you tailor propositions in the best way for your audience

Ready for the future

Focus on what matters - unlock greater innovation by becoming an insight-driven business

Vodafone Analytics Features

The full package

Vodafone Analytics is an end-to-end platform, providing data, insights and helping you to extract the most value.

Tailored to your business

Easy configurable for the location intelligence and mobility insights your business needs.

Always-on

Our mobile network delivers more data than ever before as mobile device usage grows – across 24 hours a day, 365 days a year.

In your industry

Vodafone Analytics can help retailers to define their business strategy. We can provide insights to support your business in:

Opening new branches or relocate existing stores, based on best intelligence, using demographic information and people flow data.

Understanding consumer behaviour and characteristics in the surrounding areas of your stores to continually optimise.

Making the most of geomarketing, targeting campaigns at segments within a precise geographic area to optimise return on investment.

Vodafone Analytics can help businesses in real estate to stay ahead of the game. Our insights can help you to:

Make informed decisions around real estate investments. Whether you’re looking into acquisition or the building of new developments – for residential or commercial use – you can rest assured with decision-making that’s underpinned with data.

Make the most of contextual information when setting the sale or rental price of a property.

For businesses in the logistics and distribution industry, Big Data can be a game-changer. Vodafone Analytics could help you to:

Understand the consumption patterns of each area, plan your supply chain operations and offer optimised services.

Understand the flow of people in an area and make sure your supply of products best fits their needs. For example, you might expect a higher demand for stationery in areas close to universities.

Adapt your operations based on demand drivers behind certain products at specific times – meaning your business is more efficient. For example, you’d expect to see more demand for umbrellas in highly pedestrianised areas on a rainy day.

For public sector organisations, insights are essential. Vodafone Analytics could help your organisation with:

Creating smarter cities. Analytics data can help you to determine peak hours, understand traffic patterns, and optimise public transport and manage infrastructure to meet demand. This in turn could reduce pollution, creating greener and smarter cities.

More efficient deployment of emergency services. By understanding the flow of people across past events, you’ll gain greater accuracy in predicting future influxes, meaning more informed decisions around numbers and locations of emergency personnel.

Identifying tourism trends, meaning more effective event planning. You’d also benefit from being able to measure the impact of your investment in tourism initiatives using geolocation data.

Vodafone Analytics can help businesses in the outdoor media trade to deliver more targeted campaigns for their customers. Our data will support you in:

Identifying where key audiences for outdoor media advertising campaigns can be targeted

Providing better cost efficiency for your clients, as outdoor media is more likely to be seen by the right people in the right places

Making the most of geomarketing, targeting campaigns at segments within a precise geographic area to optimise return on investment

Vodafone Analytics can help businesses in the insurance industry with:

Predicting certain behaviours that can be linked to propensity to buy or to renew

Informing the shaping of new or enhanced offerings

Understanding the density and speed of traffic in the road networks that customers are likely to use.

Retail

Vodafone Analytics can help retailers to define their business strategy. We can provide insights to support your business in:

Opening new branches or relocate existing stores, based on best intelligence, using demographic information and people flow data.

Understanding consumer behaviour and characteristics in the surrounding areas of your stores to continually optimise.

Making the most of geomarketing, targeting campaigns at segments within a precise geographic area to optimise return on investment.

Real estate

Vodafone Analytics can help businesses in real estate to stay ahead of the game. Our insights can help you to:

Make informed decisions around real estate investments. Whether you’re looking into acquisition or the building of new developments – for residential or commercial use – you can rest assured with decision-making that’s underpinned with data.

Make the most of contextual information when setting the sale or rental price of a property.

Logistics and distribution

For businesses in the logistics and distribution industry, Big Data can be a game-changer. Vodafone Analytics could help you to:

Understand the consumption patterns of each area, plan your supply chain operations and offer optimised services.

Understand the flow of people in an area and make sure your supply of products best fits their needs. For example, you might expect a higher demand for stationery in areas close to universities.

Adapt your operations based on demand drivers behind certain products at specific times – meaning your business is more efficient. For example, you’d expect to see more demand for umbrellas in highly pedestrianised areas on a rainy day.

Public sector

For public sector organisations, insights are essential. Vodafone Analytics could help your organisation with:

Creating smarter cities. Analytics data can help you to determine peak hours, understand traffic patterns, and optimise public transport and manage infrastructure to meet demand. This in turn could reduce pollution, creating greener and smarter cities.

More efficient deployment of emergency services. By understanding the flow of people across past events, you’ll gain greater accuracy in predicting future influxes, meaning more informed decisions around numbers and locations of emergency personnel.

Identifying tourism trends, meaning more effective event planning. You’d also benefit from being able to measure the impact of your investment in tourism initiatives using geolocation data.

Outdoor media

Vodafone Analytics can help businesses in the outdoor media trade to deliver more targeted campaigns for their customers. Our data will support you in:

Identifying where key audiences for outdoor media advertising campaigns can be targeted

Providing better cost efficiency for your clients, as outdoor media is more likely to be seen by the right people in the right places

Making the most of geomarketing, targeting campaigns at segments within a precise geographic area to optimise return on investment

Insurance

Vodafone Analytics can help businesses in the insurance industry with:

Predicting certain behaviours that can be linked to propensity to buy or to renew

Informing the shaping of new or enhanced offerings

Understanding the density and speed of traffic in the road networks that customers are likely to use.

Bringing Big Data to life

Explore our demos to bring to life how Vodafone Analytics could work for your business

Vodafone Business Analytics Demo - Explore a City

Explore a city

Discover the range of insights available within a specific gelocation, such as a city, and understand how this data could benefit your business.

Vodafone Business Analytics Demo - Explore a Country

Explore a country

Understand what data is available over larger georgraphies and see how trends over time can provide useful insight for your business.

Vodafone Analytics is run in compliance with applicable privacy laws and regulations and the provided datasets will always be anonymised and aggregated. ‘Anonymised’ means that we don’t use data that allows individuals to be identified or contacted, and ‘aggregated’ means that our reports don’t contain information about individuals, even in anonymised form. You can opt-out of Vodafone Analytics: you will find this information on your local market’s website if Vodafone Analytics has gone live in your market.

Discover our customer stories

Vodafone Analytics-JLL case study

Real estate keeps up to date with Vodafone Analytics

International real estate consultancy JLL uses Big Data to support customers in making property investment decisions.

Vodafone Analytics MTV case study

Vodafone Analytics brings new insights to the entertainment industry

This video from the Vodafone Business Observatory explores how MTV used Vodafone Analytics at MTV Music Week.

Why choose Vodafone Business

Big Data

Our market share in many countries is substantial – meaning your business can benefit from even bigger data.

Range of insights

Our data allows you to understand your audience better, as it covers movement of people through anonymised and aggregated footfall data.

Always-on

Devices deliver location-centric data as never before – with mobile devices generating data 24/7, 365 days a year.

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