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Vodafone Business RCS

A single gateway for all your RCS business messages

Your engagement tool

Rich Communication Services is the next evolution of mobile messaging. It combines the effectiveness of SMS and the richness of popular messaging apps bringing the messaging services of the future to over 5 billion mobile phone users worldwide. With RCS messaging, Android users can stay in touch with friends and family, see read receipts and real-time typing responses, and share their favourite pictures, videos, GIFs and emojis.​

RCS brings rich features to mobile business messaging

RCS provides you with a new user experience by combining the universality and high response rate of SMS with rich, interactive features.

Acquire new customers with the Vodafone Chatbot Directory

Users can discover and start conversations with brands through Vodafone Chatbot Directory. By listing your chatbot, you can extend your reach and drive acquisition, retention and loyalty.

Vodafone Carrier Services acts as single global entry point

You can reach RCS via the Vodafone Messaging Hub (VMH) which provides you with reliable, high quality and secure delivery for Rich Business Messages.

Key features

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REST-based APIs

  •  Ability to support high-volume low-latency requests with simple coding
  •  Single integration for all Vodafone markets

End-to-end service

  •  One single contract and SLAs
  •  High availability with KPI monitoring and reporting

Reach

  • Germany, Spain, Italy, Ireland, Greece, Portugal, Romania, Albania, Czech Republic, South Africa, Hungary and more to come

Global service support desk

  • 24/7 support

Clean channel

  •  Campaign management and brand verification

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Chatbot directory

  •  Customers can search and discover brands

Native messaging App

  • Global GSMA standards
  • No APP download
  • No time consuming registration

What Rich Communications Services can bring to you and your customers

Benefits for your business

  • Wide reach: Communicate with Android users in their native messaging app
  • Happy customers: Send real-time order confirmations & announcements and provide customer service
  • Good communication: Avoid uncertainty and be visible to customers
  • Campaign analysis: Measure sent, delivered and read messages and button clicks
  • Conversational traffic: Allow users to reach out to you through Vodafone Chatbot Directory

Benefits for your customers

  • They can send larger, higher quality images
  • Better streaming of audio and video, enhanced visual content
  • They can interact with consumers – messaging is the preferred communication channel by younger people
  • Enhanced security: service provided on Vodafone’s network and data-centre premise, protected by SIM Authentication
  • Clean communication channel with reduced fraud and spam through brand verification (“Verified by Vodafone”)

Consumers are overwhelmingly excited

about what RCS has to offer. Nearly 80% of consumers find RCS appealing and over 70% say RCS would make them more likely to want to communicate with a brand. Research author, Sam Barker, remarks, “Future growth of RCS traffic will be driven by users migrating away from dedicated mobile apps. The technology will develop to become the first point of contact for RCS users to engage with brands over mobile devices within 5 years.

RCS Business Messaging study by GSMA Future Networks and OpenMarket

Related documents

Did you know?

Vodafone Carrier Services manages the commercial relationships with over 1,000 communications service providers globally and offers a broad portfolio of voice, network connectivity, and messaging services.

Vodafone has one of the most reliable and wide-reaching global networks that spans across and between Europe, North America, the Middle East, Africa and Asia-Pacific. It is ranked in the Top 10 Global Internet Providers and for the fourth consecutive year is the world’s largest international voice carrier.

Through a single connection to Vodafone, a service provider can support its worldwide communication needs and access the unrivalled scale and reach of Vodafone’s network, benefiting from the same quality management used to support its own global customers.

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