When you’re under pressure to feed a growing population, innovation isn’t an option – it’s a necessity.
Our character, Daniel, runs a farm. It’s like any other business; it wants to improve quality and minimise waste. But with so many external factors to contend with, Daniel needs to find new ways to achieve this.
By using technology in innovative ways, we can help businesses like Daniel’s. Take smart labels, for instance. They could be used in the supply chain to give farmers better control over the quality of the seeds they receive. Every box of seeds would be monitored throughout their entire journey, giving the farmer and supplier greater visibility. They could then ensure the seeds stay at optimum condition – and they’ll know if they don’t. Just imagine the waste that could be eliminated.